“The media, if it's used properly, can drive change and it can keep companies and people honest.” -Tamra Bow, Channel Seven SunriseIt’s PR Darlings Jo Stone and Greer Quinn chat with Tamra Bow – the Channel Seven Sunrise reporter with from the sunshine state. Tamra’s the one who gets up before dawn in order to bring the day’s events to the comfort of our loungerooms while we enjoy our morning coffee. She’s also worked as a TV news reporter for both Channel Seven and Channel Nine. From live reports on bushfires and crime, to feel-good wildlife rescues and success stories, Tamra has covered the full spectrum of news. Despite covering some of the more confronting sides of life, including Dreamworld's 2016 crisis, she hasn’t become cynical. Today’s industry jargon term: “stakeout”.REFERENCES:http://www.abc.net.au/mediawatch/transcripts/s4566666.htm (ABC's Media Watch investigation into Dreamworld crisis and media crisis management)https://www.instagram.com/tamra_bow7/ (Tamra's Instagram) It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.It’s PR Darlings:www.itsprdarlings.comwww.sticksandstonespr.com.auwww.forwardcomm.com.auContacts for story ideas:[email protected]@sticksandstonespr.com.auWe acknowledge the traditional land owners and pay our respect to elders past, present and emerging, and all Indigenous Australian and Torres Strait Islander Peoples.Support this show http://supporter.acast.com/its-pr-darlings-podcast. See acast.com/privacy for privacy and opt-out information.

Have you ever wondered why some people or organisations make it into the media, but your story is unheard? It’s because you’re missing a step. It’s called “public relations” or PR. It builds your brand, your reputation and your value. In fact, according to It’s PR Darlings hosts Greer Quinn and Jo Stone, PR has the power to change the future of your career or your business.“PR is about sending the right messages to the right places at the right time,” Greer explained. “It’s not limited to just media stories either.”It can be any communication between you and your customer or your audience. That can incorporate anything from a social media post or newsletter to a national print campaign or a TV news story. And it differs from marketing as it is earned rather than paid.“What we do for a job is usually in the shadows of organisations and brands, even public personalities,” Jo said. "The work we do creates many of the compelling stories or commentary you will read, hear or see on all kinds of platforms. We help people polish the way they will tell those stories and we create the dialogue with consumers, staff or stakeholders that sets businesses up for success. And for PR professionals this means the focus, as it should be, is on our clients.”Greer and Jo both started out as journalists and met while working at the Australian Broadcasting Corporation (ABC), so they have an insider’s view on both sides of the fence.They both now run their own PR agencies (Forward Communications and Sticks and Stones PR) but have come together as collaborators to produce It’s PR Darlings.  “We’re starting this podcast series because as PR professionals we find that most of the time people aren’t really clear about what public relations actually is, or what constitutes a newsworthy story,” Greer said. "So we’re talking to leading journalists and media experts about how they do their jobs, offering insights into a changing media landscape as well as sharing our experiences on the so-called dark side in PR.”It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.It’s PR Darlings:www.itsprdarlings.comwww.forwardcomm.com.auwww.sticksandstonespr.com.auSocials:LinkedInFacebookInstagramContacts for story ideas:[email protected]@sticksandstonespr.com.auWe acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.Support this show http://supporter.acast.com/its-pr-darlings-podcast. See acast.com/privacy for privacy and opt-out information.

HIGHLIGHTS:-Ex-journalists-turned-public-relations-specialists launch a podcast to demystify the PR, publicity and media industries. -A must-listen for business owners wanting to know more about the power of PR and those starting out in PR or communications roles. -It's PR Darlings is a joint venture between Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR. -First five-part series includes interviews with an array of journalists and industry experts. Ever wondered how some companies score publicity while others don't? To combat the lack of understanding on how news becomes news, two former journalist colleagues have joined forces to launch a podcast demystifying the often misunderstood professions of public relations and journalism. The It’s PR Darlings Podcast podcast is a joint-venture between Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR. The duo has been dusting off their radio craft skills to produce the show alongside their “day jobs”. In their first five-part series, Jo and Greer speak to an array of journalists and industry experts, including iconic Weekend Australian Magazine feature writer and Boy Swallows Universe and All Our Shimmering Skies author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Breakfast Show host Tom Forbes, Telum head David Skapinker and Handle Your Own PR and She’s the Boss founder Jules Brooke.It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.It’s PR Darlings:www.itsprdarlings.comwww.forwardcomm.com.auwww.sticksandstonespr.com.auSocials:LinkedInFacebookInstagramContacts for story ideas:[email protected] [email protected] We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.Support this show http://supporter.acast.com/its-pr-darlings-podcast. See acast.com/privacy for privacy and opt-out information.