Its Beckys Fault
Its Beckys Fault
Kevin Oldham
Hey, it’s Kevin Oldham from Med Spa Life and welcome to “It’s Becky’s Fault” - A few years ago I noticed the joy in my wife after she’d go see Becky, the owner of a Med Spa in our community...and then over time, I realized just how much of an impact Becky had on my wife’s overall confidence and happiness. As the saying goes...happy wife, happy life. I thought to myself, how could we connect more people to their own Beckys based on how much she’s done for our marriage? This is that journey...
Episode 13 - Partnering For Profit
In this episode of the It’s Becky Fault Podcast, Kevin Oldham introduces Diffactory, one of his companies and a partner of MedSpaLife. Let’s hear as Kevin divulges the advantages as to why you should partner with Diffactory and the extensive background they have in digital marketing.
May 20, 2021
13 min
Episode 12 - AmSpa 2021 Medical Spa Show Review
In this episode of the It’s Becky’s Fault Podcast, Kevin Oldham recaps his experience after attending the AMSpa Medical Spa Show 2021 in Las Vegas and shares the most recent updates about the industry he’s gathered during the event.
May 13, 2021
12 min
Episode 11 - How Drinks in Mexico Led To The Founding of Georgous Aesthetic Bar with Georgia Cirese
Georgia Cirese joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. Georgia recalls the journey of starting her own practice, Georgous Aesthetic Bar, and explains the different levels of highs and lows that got her to where she stands now as the owner of the first-of-its-kind med spa in Kansas City.
Apr 29, 2021
30 min
Episode 10 - The "Patients Now" Marketing Methodology Explained
In this episode of It’s Becky’s Fault Podcast, Kevin dives into the details of one of the three marketing strategies he’s introduced during Episode 8, and this episode delves deeper into a lot of things that would garner your aesthetics business more patients by giving you more information about patients. Stay tuned to this podcast as Kevin will be explaining further, in the episodes to come, the remaining two strategies related to the patient acquisition that serve as factors of success for your Med Spa Life platform.
Apr 22, 2021
12 min
Episode 9 - Mitra Silva - Why Intentional Design Matters for Aesthetics Practices
Mitra Silva joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. Mitra divulges about her expertise in the field of interior design and her method of adding extra value in spatial aesthetics for med spa boutiques - how this has helped business owners increase their profit where holistic beauty is being practiced.
Apr 8, 2021
28 min
Episode 8 - The Three Patient Acquisition Marketing Strategies
In this episode of the It’s Becky’s Fault Podcast, Kevin Oldham tackles the simplification around how to think about acquiring patients for your aesthetics practice through three marketing strategies that have worked and have become factors of success for MedSpaLife platform. Stay tuned to this podcast for more updates as this episode only serves as an introduction to the strategies related to patient acquisition. He will later on release solo episodes, dedicated to each strategy, where he delves deeper into their inner workings.
Mar 25, 2021
8 min
Episode 7 - Connecting Skilled Industry Professionals with Susan Wos
Susan Wos joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. Susan shares about the platform that she’s created for professionals and business owners with the help of other professionals and business owners that resulted in the establishment of a wellness resource and a comprehensive community dedicated to the salon and spa industry.
Mar 18, 2021
26 min
Episode 6 - Aesthetics and Optimal Wellness with Dr. Cristyn Watkins
Dr. Cristyn Watkins joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. Dr. Watkins and Kevin talk about aesthetics and optimal wellness. More importantly, let’s hear from Dr. Cristyn Watkins as she shares how she branded her business to be the success that it is today.
Mar 11, 2021
26 min
Episode 5 - A Fast & Affordable Way to Add Recurring Revenue To Your Med Spa: NuYu Whitening with Donnie Armstrong
Joining Kevin Oldham in this episode of the It’s Becky’s Fault Podcast is Donnie Armstrong. Kevin and Donnie talk about the aesthetics industry’s latest updates, and Donnie shares his fair share in the teeth whitening space.
Mar 4, 2021
17 min
Episode 4 - Do Good Look Good with Becky Hughes
Becky Hughes joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. This episode is special as the name of the podcast is literally named after Becky. Becky shares a little background about herself and how she started in the Medspa industry. There are many takeaways in this episode, especially for those who are starting in the business.
Feb 25, 2021
27 min
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