AI is changing the way customers find local businesses, and small business owners in South Georgia need to adapt. In this episode of Marketing the 912, Jan Southern shares practical marketing advice on how to improve your visibility in AI search results, strengthen your Google Business Profile, and make sure your website and social media are working together. Drawing on 35 years of marketing experience and her work with businesses across Pooler, Effingham, Bryan County, and the Savannah area,...
Mar 10
27 min
How does a Savannah-born actor end up in Hollywood blockbusters alongside Tom Cruise and Captain America? In this episode of Marketing the 912, we uncover what South Georgia businesses can learn from his story. Episode Summary Mark McCullough grew up near Savannah and worked his way from Effingham County to the big screen. Today, he shares lessons from Hollywood that every business owner in South Georgia can apply — from consistent marketing to finding your authentic brand. Host Jan Souther...
Oct 13, 2025
54 min
Host Jan Southern sits down with Peter Brougham-Cook of the local chapters of The Alternative Board (TAB) to unpack what actually moves a business forward when times feel uncertain. Peter leads TAB boards in Savannah Georgia, Bluffton, Beaufort, and Charleston South Carolina. He shares how to help owners get out of their own way, lead teams, delegate the right work, and plan a successful exit. Jan and Peter talk about mindset, accountability, knowing your numbers, and why growth is a must—plu...
Sep 19, 2025
50 min
Welcome to Marketing the 912 where we focus on the South Georgia area and provide marketing insight and interviews with local leaders and business owners. In this episode, Jan Southern addresses how businesses can navigate today’s economic uncertainty while continuing to grow. Drawing on her 35 years of marketing experience, she explains why cutting back on marketing is the wrong move and how to stay visible even in challenging times. Jan shares strategies for maintaining brand presence, buil...
Aug 20, 2025
35 min
Welcome to Marketing the 912 where we focus on the south Georgia area and provide marketing insight and interviews with local leaders and business owners. In this episode of Marketing the 912, Jan Southern discusses the significant growth occurring in South Georgia and how local businesses can leverage this opportunity through effective marketing strategies. Emphasizing the importance of targeted marketing, understanding the audience, and creating a welcoming environment fo...
Jul 23, 2025
34 min
In this episode of Marketing the 912, we’re diving into the growth we’re seeing across South Georgia. From new businesses opening to major developments in our communities, there’s a lot happening, and it’s impacting how we market, build, and grow. I talk with business owners, community leaders, and others who are directly involved in the changes shaping our region. Through my work with J. DelSUR Marketing and our local publications, I’ve seen how important it is to stay ahead of these trends...
Jul 23, 2025
1 min
Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? In this episode we break it down and offer some tips to get it working again.
Oct 10, 2022
21 min
When was the last time you took time to really think about your goals and what excites you about your business? Maybe you want to: - Open an additional location? - Be prominent in your community so you can make a difference - Have more free time - Leave a legacy or create generational wealth I know it’s tough but start by slowing down a little. Take the time now to get cle...
Jun 6, 2022
14 min
In this episode, Jan Southern speaks to Trisha Cook - Owner/broker of The Trisha Cook Team at Keller Williams Realty. Trisha is a master at building a real estate business and she shares her take on the US real estate market, how she built her real estate business serving Georgia and South Carolina. We talk about marketing and specifically, real estate marketing. You won't want to miss this episode.
Apr 4, 2022
24 min
Many businesses don’t really know if their advertising is working and become pessimistic about doing more. Advertising is too important to do without a clear strategy and a way to measure the results. Whether you are investing in print, radio, TV, digital or just social media, understanding the return on investment (ROI) is important. In this episode we offer 7 tips to measure results of your marketing and advertising. An article is also available here: https://jdelsurmarketing....
Mar 9, 2022
16 min
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