Inspiration comes in many forms, and acting on an inspired moment is often the spark that sets entrepreneurs on their path to creating amazing things. Inspired by the power of the smile, brothers Cody and Julian Levine co-founded oral health brand Twice, along with musician Lenny Kravitz. At first glance, Twice might be perceived as yet another celebrity-backed millennial DTC brand, but as you peel back the layers of this brand it is about much more than selling toothpaste.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices