The biggest question that always bothered me when I was 15 was why a white T-shirt with a logo costed 10 times more than one without; how did a workout video with no music and filmed with a phone get 7 million views while another with great lighting and music do worse.

It was only this year that I paid a lot more attention to the topic of personal branding and its power. It is definitely a super interesting subject and I enjoyed talking to Ash Borland 🎬 about it on the podcast.

It's no longer about the product, it's about the brand behind it.

Ash's story was really interesting and has proved that we really can't predict where we'll end up in life. It can change and that's ok! Enjoy the journey and see where it takes you