At the end of a long day, I don’t turn to Netflix to relax. I jump onto Youtube and there are only 2 things I watch: a psychology lecture by Jordan Peterson, or something from the Jim’s Group channel.There’s something addictive for me watching people mow lawns or build fences on that channel. New media sources like that are taking over our lives and in this episode of the Business Innovation Series we are exploring ‘content creation’.Why create content? How? Where should business start branding through content?Joel Kleber is the Chief Digital Officer for the Jim’s Group and can be followed at:Instagram - @joelkleber_Twitter - @joelkleber_facebook.com/authenticcovospodcastwww.linkedin.com/in/joelkleber/Podcast - https://anchor.fm/joelkleberYouTube Channel - http://bit.ly/joelkleberwww.hendrixmedia.com.au---------------------------------------Watch this episode on Youtube: https://youtu.be/ZPblke69ZhgThe Jim’s Group channel that I’m addicted to: https://www.youtube.com/user/JimsGroupPtyLtd---------------------------------------Show notes: