IStartUp
IStartUp
Shaul Sugar
IStartUp is a podcast designed to show the world the revolutionary technology and products coming out of the StartUp Nation Israel. We are here to explore both big and and small companies to give our audience in depth knowledge and exposure to the most cutting edge technology directly from the founders and CEOs of these amazing Startups.
MadeRight: Sustainable Packaging of the Future!
Regular plastics have an extremely low recycling rate of only 9%. The rest ends up in landfills and leaks into our waste, soil and air. As a result, microplastics can be found in the tissue of every living organism on earth. Research shows that an average person consumes up to 5 grams of microplastics every week! MadeRight has created an organic material sourced from fungi that replaces regular plastic and is both durable and has a long shelf life. This game-changing material finally offers the world an alternative to plastics and the terrible pollution that it causes.
May 2, 2023
22 min
Liquid360: The Next Generation of Security
Liquid360 has revolutionized the future of security. Security these days is usually a wall of cameras with no real integration.  Liquid360 gives a 3D birds-eye view of the entire area. The system allows you to see the entire site, inside and out, by integrating all cameras and sensors, on one tablet from anywhere.  The software selects the best view for immediate assessment, which removes gaps & blind spots, and allows security to see the intruder before the intruder sees them. Liquid360’s experience includes designing the security system for the largest maximum security terrorist prison in Israel and supervising the real-time detection systems of 25 of the most vulnerable towns in Israel.
Mar 14, 2023
29 min
Right-Hear: Making Spaces Accessible for the Blind and Visually Impaired
Right-Hear provides talking signage, so everyone can interpret and understand their surroundings in real time. There are Millions of blind and visually Impaired in the US alone, with Braille being there main form of help. However, over 90% of the blind and visually impaired do not understand Braille, which makes most spaces extremely difficult to navigate.  This is why Idan the CEO created Right-Hear.  Right-Hear provides audio descriptions of both indoor and outdoor spaces, which allows those who are impaired to explore and navigate their surroundings safely and independently.
Feb 16, 2023
22 min
Drift Sense: The Science of Pesticide Timing
Driftsense is a technology based platform which calculates the complex optimal timing of pesticide application on behalf of growers, so they can make the best-informed choice as to when to spray for optimal results Inaccurate pesticide application can lead to huge losses and damages. On average 75% of sprayed pesticides don't reach their intended target which results in major losses for farmers. In the US alone, the annual damage to growers, agriculture, humans and the environment is a shocking $12 Billion dollars, due to pesticides being off target. Dr Elad Segal the CEO of DriftSense explains the solution he has created to fix this problem. Elad and his team have created an advanced proprietary state-of-the-art system, that takes into account every conceivable variable, and gives each grower the ideal time to spray in order for the pesticides to stay on the intended crops. This solution usually has an immense impact on growers profitably and also an increase in environmental safety which benefits us all. 
Jan 18, 2023
21 min
GeneNeer: Revolutionary Technology for Crops
GeneNeer has created a groundbreaking technology that addresses the biggest challenge facing crops today, the weather.  Dr. Kinneret Shefer the CEO and Founder explains in detail, the amazing technology she and her team have invented. They infuse specific traits into a seed's DNA, which gives farmers the ability to activate specialized defenses that are built into the seeds, whenever a threat of drought or change in weather occurs. GeneNeer has created an extraordinary solution to a problem that has haunted farmers and growers for thousands of years. 
Dec 21, 2022
24 min
GlossAI: Smart Video Editing for the Future of Advertising
GlossAI is a platform that creates an endless source of compelling videos for a company's target audience. Just upload the video and it instantly creates short customized clips for all forms of social media including: Facebook, Instagram, Twitter etc.  Ofer the CEO explains that in the coming years a large portion of video editing will be performed by AI systems. Many large companies around the world are already using the GlossAI platform to create social media content. On average GlossAI has increased customer engagement by 35%, while reducing editing costs by an astounding 55%.   
Dec 8, 2022
22 min
Mobius Protection: Life Saving Systems for Military Vehicles
Mobius specializes in the design, development and manufacturing of life saving, energy-absorbing systems for military vehicles.  They have created a seat that offers blast-protection for a wide range of vehicles including the IDFs main battle tank the Mercava and has been proven highly effective in actual combat. Oren Goor the CEO explains, that Mobius systems have been installed in over 13,000 vehicles in 26 different countries, making it the top choice for military protection around the world. 
Nov 21, 2022
28 min
97212 Ventures: Investment Fund Bringing Israeli Startups to NY
This extremely unique fund was created by Eyal Bino who has over 20 years of experience in the NY venture capitol market.  Eyal and his team invest in startups early on and use their intimate knowledge of the NY market to put these companies on the path to success. 97212 works with select companies and guides each one with critical resources, knowledge and a high-quality network, that leverages their strategic access in order to help founders execute and drive outcomes. 
Nov 11, 2022
26 min
Kidas: Protecting Children Against Cyberbullying
Millions of children in the US and around the world spend an average of 2-3 hours per day playing online games.  Ron the CEO of Kidas explains that bullying targeting children on gaming platforms is a massive problem which affects both children and parents.  This is why he created Kidas, which alerts parents of any potential bullying or scams directed at their child.  Parents now have peace of mind knowing that they will be notified of any bullying or scams aimed at their child.  Kidas works with top gaming companies and is paired with thousands of games to keep the gaming world a safe place for kids. 
Oct 25, 2022
28 min
Yabi Tech: Single Digital Key, Endless Opportunities
Yabi Technologies has created an app where any QR code or electronic key, like concerts, airline tickets, work access, etc is now in one secure place.  Instead of retrieving codes from different emails and apps they are all channeled into one simple place.  Additionally, the app authenticates and secures each code.  Meaning, there is no need to worry about fraud or fake tickets when using the app.  When you purchase a secondhand concert or sports ticket, the app will verify that the ticket is authentic.  Now, when you show up to an event, you know for certain you will be allowed in.  Yabi has simplified and secured the way we enter sporting events, concerts, work and really anywhere a code is required for entry. 
Sep 21, 2022
26 min
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