On this episode Selina Davis focuses on merchandising, the evonomic importance, relevant industry, examples of merchandising branding. #Fenty #Retail #Branding #Merchandise #EndSARS

--- 

This episode is sponsored by 
· Anchor: The easiest way to make a podcast.  <a href="https://anchor.fm/app">https://anchor.fm/app</a>

Support this podcast: <a href="https://anchor.fm/rita-chindah/support" rel="payment">https://anchor.fm/rita-chindah/support</a>

Geographical Indication as a tool for boosting and exporting a country's product

IPSERIES features talks on latest intellectual property cases and development globally.
Intellectual Property (IP) is an intangible work that involves human creativity and innovation used in commerce.

 This podcast makes emphasis on how intellectual property(IP) is all around us and the value of these IP assets by turning intangible assets into exclusive property rights even if its for a limited period of time.

IP would include copyright, trademark,patent, industrial design, trade secret, plant variety, geographical indication etc.

IP owners can also exploit and commercialize them. Support this podcast: https://anchor.fm/rita-chindah/support