In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.

IPA On... Endometriosis Awareness

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.