In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD &amp; Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.

New Business Diaries: Ellie Olliff and Tina Fegent

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.