Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.

The Effectiveness Files: Lessons from the IPA Effectiveness Awards

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.