In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

The Effectiveness Files: ITV

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.