In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.

New Business Diaries: Pedro Martins and Nick Baughan

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.