In this episode of IPA New Business Diaries, Sarah Golding, CEO of The&Partnership and President of the IPA about her rise to the top and her thoughts on New Business.

New Business Diaries: Pedro Martins and Martin Jones

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.