Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation and Programmes, IAB and Nigel Gwilliam, Media and Tech Consultant, IPA.

AdTalk with Paul Bainsfair: Ad Blocking - Part 2

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.