Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally.

AdTalk with Paul Bainsfair: Ad Blocking - Part 1

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.