We often hear the expression, "Think outside the box" as shorthand for innovation. But what if this can have a negative impact?

And in today's episode, I tackle a problem that was submitted to my by one of the listeners. They work for a direct marketing organization and want to expand their sales force. The question they asked me to solve: "How can we friendly people to work with us?"

To get the lenses, go to www.GetTheLenses.com. There you will also find links to buy the book.