Show notes
Welcome back to Intellicast! It has been a couple weeks, but we are back at it with a news filled episode!The guys kick off the episode discussing the recent news about the COVID-19 vaccines, and what that means to the world overall, the potential end to the pandemic, if it means we’ll have in-person conferences this year, and if consumer behavior will take another drastic change.The guys then turn to the latest market research news, starting with Thriveplan rebranding as Alpha-Diver.They then discuss the announcement from Apple about a new anti-tracking feature they are getting ready to roll out, and how it could impact the market research industry.The next two stories kind of go hand in hand. They talk about a recent Kantar report about the drop in market research budgets in the UK, and a WARC’s report on the decline in the global ad market both due to COVID-19.Brian and Producer Brian then talk about Leger’s new acquisition of SmartPoint Research, and the Insights Association launch of the IDEA council. The episode finished up with a quick preview for Insights Marketing Day!See you all next week!If you want to read the Feedspot blog on the top 20 market research podcasts, click here: https://blog.feedspot.com/market_research_podcasts/To register for Insights Marketing Day, click here: https://events.bizzabo.com/imdus2020. The first 200 registrants get a cool swag box!We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
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