Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their GfK panel acquisition and their new acquisition of KnowledgeHound. With his keen understanding of the market, Tony shared his thoughts on how these acquisitions could reshape the competitive environment and enhance the analytical capabilities available to researchers. Keeping with changes in the sample industry, the guys next discuss Norstat completing its integration of Panelbase into its network. Tony’s past interactions with Panelbase provided a personal touch to our discussion as he recounted his experience with Angus Webb, its founder, as well as the company’s growth trajectory and its potential to influence the UK market research scene further. Tony and Brian switch gears and talk about the latest AI news in market research. Before they jump in, Brian mentions that they should make AI in market research an official segment with intro music and everything. They then discuss FlexMR’s new generative AI-based text analytics tool, TextMR. This leads Brian to wonder if we are at the early stages of a new tools arms race, similar to a couple of years ago when Research Defender and other data quality tools all popped onto the scene. In the last story of the episode, the guys congratulate the newly elected members of the Insight Association’s Board of Directors. They include friends of the podcast Katie Gross and Jim Lane. Stay tuned for more episodes featuring rotating guest co-hosts, and as always, feel free to reach out with your thoughts and questions. Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It is our last episode of season 6. Rather than revisiting past interviews as we have in the past, Brian Lamar and Producer Brian take a look back at this past season. They talk about the biggest trends from this season, their favorite guests, favorite news stories, what they felt were the best episodes of the season, and more.  They even go back to see if what they think are the best episodes match the most downloaded episodes.  We want to thank everyone for tuning in this season. We had a blast, and we hope you enjoyed it! Happy Holidays and we will be back in January! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist. Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You can check out the full list here: https://www.significantinsightsmedia.com/30-under-30/2023/ Before they jump into the AI/market research news discussion, the guys discuss the drama going on at OpenAI, the company behind ChatGPT. Brian gives a quick recap of the situation that went down.  The guys then give their opinions of it and what it means. The OpenAI conversation leads to Brian Lamar talking about Insights Takeover week at EMI and everything he and his team have planned. (Much of what Producer Brian was hearing about for the first time) Next, the guys jump into some AI news from around the market research industry, starting by talking about findings from a recent study from Ofcom around generative AI usage among kids and teens. The study found that four out of five teens ages 13-17 use generative AI tools, which wasn’t even the most eye-popping insight. The discussion around this story led to a couple of rabbit holes. Brian and Brian then talked about Unilever’s new AI Research lab in Toronto, SightX’s new Generative AI consultant solution, Stagwell's partnering with Google to create AI solutions, and CivicScience’s new AI tool, Sage. In the last segment of today’s episode, the guys look at AI from a legislative perspective.  First, they break down the comments made by the UK’s Minister for AI and Intellectual Property recently at Parliament about how regulation was needed for AI. Next, the guys talk about all the different new laws that have been proposed in the US that deal with AI in some way. Finally, the guys discuss MRS’s newly published report, The BEST Framework for Generative AI: How and When to Build AI into your Research Processes. They also touch on the ethical guidelines that were included in the report. You can download it here: https://www.mrs.org.uk/campaign/id/genai Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It's hard to believe we are in the final month of 2023. Brian Lamar and Producer Brian have lined up a quick news episode to help you ease into December. Starting the episode, the guys talk about the Q3 earnings reports from Ipsos and ComScore. The two are like two sides of a coin regarding the financial results they reported.  Next, the guys discuss some of the executive changes at Toluna in the wake of its acquisition of MetrixLab earlier this year. The changes included MetrixLab's former global HR director, Hans Verhulst, being named Chief People Officer and Jolique Weelink being named the Chief Insights Officer. Brian and Brian then discussed GMO's new API connection method, Organic Sampling. Producer Brian asks if this is just River Sampling 2.0, which Brian Lamar thinks could be. Although he feels it improves connecting studies to the right respondents, it doesn't matter. In the last story of today's episode, Brian and Brian discuss the rebranding of Kantar Public to Verian.  Thanks for listening! We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Today’s episode is a bit different than normal. Brian Lamar and Producer Brian kick off the episode by jumping into some market research news, but all stories are tied to the theme of today’s epsiode: AI. First up, the guys discuss the news of SurveyMonkey’s new AI tool called Build with AI. They talk about how this can help non-researchers write better questionnaires, along with some speculating about what they hope to see in the tool in the near future. It leads to Brian Lamar touching on a recent WIRe event in Cincinnati where AI was discussed. Next, the guys touch on Voxpopme’s new AI tool called Live Interviews. It leads to a conversation about how quickly qualitative firms have embraced technology since COVID. In the final news story, Brian and Brian discuss the recent findings from a Qualtrics study on market researchers’ impressions and feelings of AI in market research. There were some surprising results, but the guys found it helpful that while people were optimistic, they did recognize the potential hazards. In the next segment, they guys dig into how AI is being used throughout the industry, along with a variety of examples. They also talk about how EMI is using it internally, for both market research and just to increase efficiency. They guys talk about how they are personally using it along with some of the experiments they have been doing. Brian talks about how while he was testing image creation, he found a glitch where AI was misspelling words in the images, even after being told not to misspell it and being given the correct spelling. Brian Lamar also gives an example of one of the other applications that his team is using AI for.  Thanks for listening! We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today.  Want to catch up on our blogs? Click here.  Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into some of the recent news from around the market research industry. The episode kicks off with some commentary about how fall has really set in over the last week or so. Then Brian Lamar starts to provide some updates on upcoming conference dates. He talks about not only the ones left on the schedule for 2023 but many that have been announced for 2024 as well. Brian then gets into the upcoming Cincinnati WIRe event where EMI’s own Mary Draper will be speaking on a panel with Mike Herrel and Rudy Bublitz about artificial intelligence, diversity, and more at TQL Stadium in Cincinnati. After the conference discussion, the guys jump into some market research news. First up is the news of the new Delete Act in California that strengthens CCPA regulations. The guys wonder how this will impact companies and people who are based outside California but work with businesses/people who are. In the next story is a big one for those of us in the sample industry. Research Defender was acquired by Rep Data. Brian and Brian discuss the acquisition, and how it will enhance the competitive landscape around data quality. We also want to send our congratulations again to friends of the podcast Vignesh and the entire Research Defender team.  In the next story, the guys discuss another data quality-related story, this time the new initiative, Colab, from Verve and Basis research. It takes a different approach to data quality that the guys hadn’t seen before. Brian is encouraged and hopes it is successful. Producer Brian plays devil’s advocate and asks how they could account for someone using the new voice chat function of ChatGPT to game their validation methods. The guys switched back to data privacy news with a story about the new federal legislation being proposed called You Own the Data Act. The proposed legislation would prohibit a lot of data collection, use, and storage by a number of insights companies and organizations, as well as requiring several common consumer data privacy rights. The guys talk about Howard’s response to the legislation, as well as give their own perspective on it. In the last couple of news stories, the guys touch on the winners of the MRX Podcast of the Year award, as well as the winners of the Female Founders Award. In the last segment of the podcast, they guys discuss a recent Greenbook article titled, Why the Sampling Ecosystem Sets Up Honest Participants for Failure, from Karine Pepin of 2CV. The article talks about how EPC is a cause of fraud in the industry, and for honest participants to fail when taking surveys. You can read the article here: https://www.greenbook.org/insights/why-the-sampling-ecosystem-sets-up-honest-participants-for-failure Thanks for listening! Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us on today's episode. Craig Alter, who works in consumer insights at Perfetti Van Melle, joins Brian Lamar and Producer Brian to talk about how research has evolved from a brand perspective this year. Before diving into the discussion, Craig brings us up to speed on what has happened with him since his last appearance on the podcast back in 2022. He explains how he joined Perfetti Van Melle and the reasons behind his career move. Next, Craig shares his perspective on how research has adapted this year, considering the volatile economy and tightening budgets. He mentions that the impact on Perfetti Van Melle has been minimal, and we even speculate that candy might be recession-proof. Craig also highlights Perfetti Van Melle's growth mode, citing their recent acquisitions of new brands from Mondelez earlier that week. The conversation then evolves into a discussion about how Craig and his team gather and utilize global insights, applying them to regional brands. They also explore the overlap between regional brands and tastes in different areas. In the final segment of the interview, Craig discusses how he and the team at Perfetti Van Melle are incorporating artificial intelligence into their research process. He explains their plans to use AI to test video ads by analyzing a database of previous ads to determine their potential success. It was enlightening to gain a different perspective! Thanks for tuning in. You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/ You can learn more about Perfetti Van Melle here: https://www.perfettivanmelle.com/ Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Jeremy Zogby, the managing partner of John Zogby Strategies to talk about the current state of America, polling, and we even get a sneak peek into some results from their own proprietary research. Hang in there too, it is a long one, but an awesome one. Kicking off the episode, Brian Lamar and Producer Brian get Jeremy’s take on the current state of America and what historical analogies may exist for our current times. Jeremy talks about how 10 to 15 years ago we saw the simultaneous rise of the Tea Party and Occupy Wall Street; two movements that could be considered on the far ends of each political spectrum. One led to the rise of Bernie Sanders and the other MAGA and Trump. He discussed how we almost saw a face-off between the two populus factions of the parties. In the end, he shows how populism is here to stay. We pivot a bit in the next segment and talk to Jeremy about what he is seeing right now in polling in terms of the presidential nomination on both sides. Jeremy starts out by letting everyone know that polling is not predicting anything at this point. The predictions really come in the last week of a presidential campaign after there have been months of monitoring the landscape and data collection; that is when they will make a prediction. Right now, it is way too early to predict anything. Instead of giving any predictions, Jeremy talks about how right now it is much more establishment versus anti-establishment on both sides, with anti-establishment leading in many cases. Jeremy then gives us some insights into the types of polling work he is doing right now. It includes the standard race studies, as well as work for some candidates, and some public opinion studies on some issues he feels will be factors in the 2024 election. Jeremy then gets into the different tiers of issues. Tier one is the economy/inflation, and tier 2 issues right now are guns, crime, and the southern border. This leads to Jeremy talking about the intensity factor of issues and how it can impact voting. In the next segment, Jeremy gives the guys a preview into what the next 6 months look like at John Zogby Strategies in terms of polling and other projects. Jeremy talks about how they will be tracking the entire national election as they work for the Kennedy campaign. The last discussion leads Jeremy to talk about some proprietary research findings he has collected, that at the time of the recording, had not been released yet. We talk about everything from trust in media, AI in news, and people's view of local institutions. The key takeaway Jeremy found was that there is a high level of distrust right now with the media.  In the final segment, Jeremy tries to reinstall the guy’s faith with some additional findings that show people trust local government institutions, like school boards. He also leaves the guys with some inspiration about our generation fixing the problems for our kids’ generation. Thanks for tuning in! You can connect with Jeremy on LinkedIn here: https://www.linkedin.com/in/jeremy-zogby-4a16b99/ You can also check out the John Zogby Strategies website here: https://johnzogbystrategies.com/ To listen to Jeremy’s podcast, The Zogby Report, click here: https://johnzogbystrategies.com/the-zogby-report/ Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, we’re joined by Colson Steber. This is Colson’s fourth time on Intellicast, so we’re very excited to have him. The guys waste no time in setting Colson up to share a special announcement: Communications for Research is rebranding on its 27th anniversary (to the day) as Qlarity Access! Colson shares some of the thoughts and strategy behind the rebranding and we could not be happier for them! In the next segment, Colson shares the Qlarity Access journey from its founding in 1997 to now. He discusses how the business has changed and adapted to expand its services. He also talks about the future of Qlarity Access and opportunities for future growth. This leads Colson to share another announcement: their new sub brand, Vet Access. This is an awesome interview with one of the podcast’s good friends. We highly recommend connecting with Colson on LinkedIn for motivating, entrepreneurial content. You can reach Colson at [email protected]. Thanks for listening! You can learn more about Qlarity Research on their website: www.qlarityaccess.com Follow Qlarity Research on LinkedIn: https://www.linkedin.com/company/2380159 Follow Qlarity Research on Twitter: @QlarityAccess Register for our upcoming webinar, Dangers to Trackers in the Age of Aggregation! Reserve your spot here: https://us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast. As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Conference in Minneapolis. CRC is also upcoming in Chicago this October. The first news story of this episode covers QuestionPro’s launch of a new generative AI feature for questionnaire building called QxBot. The next story discusses the Insights Association, along with Gallup, Precision Opinion, ReconMR, and the Professional Association for Customer Engagement calling upon the FCC in regard to voice service research calls. In the third segment, Brian and Brian chat about Researchbods, a part of the Strat7 Group. It’s intended to combat survey fraud such as bot farms, ghost completes, or professional panelists. The last news story covers Circana (formerly IRI and The NPD Group) and their launch of Fast Feedback Guided Surveys, their first guided survey solution. The episode wraps up with the guys discussing their plans for Labor Day weekend and further discussing the Insights Association North Central Chapter Fall Conference! Thanks for tuning in to this short and sweet news episode! Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices