Show notes
Your agency might be worth less than you think — and the reasons probably have nothing to do with your revenue. In part three, Carey and Matt dig into the valuation drivers most owners never see coming: producer-owned books, aggregator contracts, leadership concentration, and the transferability issues that quietly discount an otherwise strong agency. In this episode: Why a multiple of EBITDA is just the starting pointProducer-owned books: what they are and what they cost you at exitAggregato...

