Business Refocused
Business Refocused
Lindsay Sexton & Carey Wallace
#166 – What's Your Agency Actually Worth w/ Matt Naimoli
20 minutes Posted Mar 31, 2026 at 10:00 am.
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Show notes
Your agency might be worth less than you think — and the reasons probably have nothing to do with your revenue. In part three, Carey and Matt dig into the valuation drivers most owners never see coming: producer-owned books, aggregator contracts, leadership concentration, and the transferability issues that quietly discount an otherwise strong agency. In this episode: Why a multiple of EBITDA is just the starting pointProducer-owned books: what they are and what they cost you at exitAggregato...