Inspector Toolbelt Talk
Inspector Toolbelt Talk
Ian Robertson
Push Past the Usual Marketing
15 minutes Posted Jun 3, 2025 at 3:00 pm.
Introduction to Marketing Like Coco Chanel
Coco's Innovation: Bending Convention
Novel Service Opportunities for Inspectors
Creative Marketing Approaches
Warning: Innovation Has Limits
Closing Thoughts and Call to Action
0:00
15:37
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Show notes
Ever feel like you're doing all the right marketing things but still hitting a ceiling in your home inspection business? You're not alone. In this exploration of innovative marketing strategies, we dive deep into how Coco Chanel's revolutionary approach to fashion provides a perfect blueprint for home inspectors looking to stand out. What made Chanel remarkable wasn't that she completely shattered conventions—she simply bent them in ways that felt both novel and familiar. She designed ...