How can you engage with customers more effectively? In this episode we'll explore how you can use language to connect with your customers, pacing and leading them to buying your products online. We are joined by David and Sian from Beyond Company, who coach and train individuals on how they can use NLP to better understand themselves and others. In the eCommerce world using the right language can be the difference between losing sales and acheiving huge growth, understanding what each customer needs, what makes up their buying journey and communcaiting how your products solve their current situation can help you unlock the secrets to selling more! Want to learn more? Connect with David and Sian on Linkedin here: https://www.linkedin.com/in/david-moss-beyond/ Listen to their AMAZING podcast: https://www.beyondcompany.co.uk/podcast Take a free masterclass: https://www.beyondcompany.co.uk/coach-masterclass If you're ready to take your eCommerce store to the next level book a discovery call with Actuate here: https://www.actuate.agency/services/ecommerce-strategy/

When you're planning the growth of your eCommerce website, knowing your Customer Lifetime Value or CLV is more important that you think. In this episode founder Mat O'Connor talks about how you can calculate your CLV, why it's so important and how you can use it to plan ahead. Knowing your CLV can mean the difference between investing in more digital marketing to acquire more customers or re-investing in the user experience to convert more higher profitable customers, meaning you can do more with your budget without the costly mistakes.

The eCommerce Playbook: Episode 1 Re-platforming is a big thing for eCommerce brands right now as they try to increase sales on the back of a global pandemic. In this episode our founder Mat O'Connor as will discuss how to get the core of your proposition right and focused on the customer without having to invest huge amounts of money on a shiny new platform.  These tips will apply no matter what you are using wether it's Magento, Shopify or another solution.