The narrative surrounding men's skincare has significantly changed as more men have begun to embrace skincare routines as a form of self-care.

In today's episode, we'll go inside the mind of three men's skincare users. We discuss their shopping habits and learn how they are overcoming the stigma surrounding men's skincare. We also identify the most significant opportunities in the space and see how brands can create a customized approach that respects the individuality of each person's skin.