In this special episode, we’re looking back at the themes and consumer groups we explored in Season 3. From conversations with sports bettors and VR users to thrifters and fast fashion consumers, we’re talking about the forces that bring these consumer groups together.

In this episode of Inside the Mind, we talk to three fast fashion consumers in the U.S. and China about what fast fashion means to them and how it informs their fashion decisions. We also examine their views on making fast fashion more sustainable, how it fits into transitional periods such as maternity, and balancing quantity versus quantity.

In this episode of Inside the Mind, we talk to four cannabis enthusiasts in the U.S. about how cannabis factors into their daily wellness plans, how they're consuming cannabis today, and how innovation has changed the space. We'll also examine how decriminalization and legalization have affected consumer usage and whether cannabis enthusiasts are making full use of the space.

In this episode of Inside the Mind, we talk to three sports betting enthusiasts to learn about their experiences with betting and how the industry has evolved. We also discuss how sports betting apps bring in new users, how bettors in certain states work around legal issues, and what they want to see next from betting services and communities.

In this episode of Inside the Mind, we talk to four thrifting enthusiasts to find out what makes this kind of shopping so exciting for them. We’ll explore how thrifting has changed because of social media and influencer content. We’ll also hear about the thrill of the hunt and how each thrifted item contains a bit of personality and nostalgia.

In this episode of Inside the Mind, we talk to four coffee lovers from the U.S. and England about how coffee has become a significant part of their daily routine. We discover how they base their lives around the ritual of coffee and the methods they have for making coffee at home versus purchasing it from a shop. We also talk with the CEO of a ready-to-drink coffee company about industry trends.

In this episode of Inside the Mind, we talk to three VR enthusiasts in the gaming, fitness, and education spaces. We’ll learn how they feel about VR and their healthy skepticism on VR’s scalability. We’ll also discuss how we can continue to make VR more accessible to a wider audience.

Inside the Mind is back for season 3! Join Kearney’s Greg Portell and Katie Thomas as they explore what drives and inspires extraordinary and unique consumer groups. Tune in to hear from cannabis enthusiasts, thrifters, sports gamblers, and more. Discover what motivates these communities and unlocks their passions.

In this special episode, we are looking back at various consumer groups and major themes present in Season 2 of Inside the Mind. From conversations with high-end spirits and dog lovers to cosplayers, we talk about the major driving forces that bring these consumer groups together in this conversation.

Cosplaying is the act of people dressing in elaborate costumes based on characters from comic books, movies, video games, and anime. From its humble beginnings in the 1930s to a growing culture and community, it is set to continue its growth in the years to come. In this episode, we’re talking to three cosplayers to learn about their creative process regarding their costumes, how they immerse themselves in the character, accessibility, and their experiences with witnessing cosplay go mainstream. We’ll also look to consumers in Japan, where “cosplay” was coined in the 1980s to describe the phenomenon when it began to take off.