Inside Copy & Art
Inside Copy & Art
Copy & Art
Insights from Copy & Art, a New York advertising agency.
Finding Your Purpose and Making an Impact with Maria Trusa of Yo Digo No Mas - Inside Copy & Art 18
The topics covered in this podcast are sensitive in nature regarding the sexual abuse of children and what is being done to prevent it.Today, we're diving into the amazing work of Maria Trusa and Yo Digo No Mas (I Say No More), a nonprofit that's making a real difference in raising awareness of child sexual abuse through education and support for survivors. Maria shares her inspiring story and some her accomplishments, as well as the accomplishments of the organization, including the first Yo Digo No Mas Gala on November 29 at C.V. Rich Mansion in White Plains. Join us as we explore the inspiring work of this nonprofit and find out how you can get involved in their mission to prevent child abuse. Visit yodigonomas.com for more information, and to buy tickets for the gala. #InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Nov 15, 2023
35 min
Marketing Strategies to Reach Your Audience with Ashley Richardson-George – Inside Copy & Art 17
In this episode of our podcast, Ashley Richardson-George, Chief Content Officer / Partner of Circus Maximus and Christina Reyes, SVP, Creative Director of Copy & Art discuss all things advertising and marketing.Ashley and Christina share tips on how companies can take big brand playbooks and translate those strategies to their own businesses. These leaders in advertising cover topics like ethnography, social media and how storytelling is extremely powerful to get your message across and get strong results.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Sep 20, 2023
25 min
Maintaining a Work-Life Balance with Halina Sabath - Inside Copy & Art 16
In this video, Halina Sabath, Creative Director at Today Media and Elena Rivera-Cheek, MBA, CEO of Copy & Art, discuss the importance of maintaining a work-life balance and how to achieve it.Halina and Elena share tips on how to make sure you stay productive while still being able to balance your life outside of work. They discuss the importance of creating a healthy work-life balance, and offer insights into the creative agency process. Hear from two successful women about the challenges and rewards of maintaining a work-life balance in today's fast-paced world.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Aug 1, 2023
30 min
How the BCW is Changing the Westchester Business Landscape with Marsha Gordon - Inside Copy & Art 15
In this podcast episode, Marsha Gordon and Elena Rivera-Cheek, MBA discuss the crucial role of relationships in business. They emphasize the need for finding places to network with fellow business professionals in your area and how this can lead to long-term success. The episode explores the various ways in which relationships impact business, from networking and collaboration to trust and loyalty. Overall, Gordon and Rivera-Cheek highlight the importance of cultivating meaningful connections in local business organizations and offer insights into how individuals and companies can do so effectively.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Jun 30, 2023
32 min
Jamie Schutzer Tells All - Inside Copy & Art 14
Didn't everyone want to sell insurance when they grew up? Board Chairman of the Business Council of Westchester, Jamie Schutzer, sits down with Founder & CEO, Elena Rivera-Cheek, to talk about everything from his first BCW event to becoming the chairman. Watch this episode to learn more about the new BCW chairman and his objectives for the future of the council.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Jun 2, 2023
34 min
Unlock Your Brand's Potential with Innovative Tactics - Inside Copy & Art 13
Can hold music be part of an innovative marketing strategy? In this podcast episode, Elena and Andrew Castellano of Sharc Creative discuss his expertise in audio advertising and what's on the horizon for podcasters, podcast advertisers, and listeners alike. Andrew shares his off-the-clock negotiation strategies and how the love he has for his family supports his career as head of Sharc Creative. Tune in to discover how to take your brand to the next level by thinking outside of the box with where you put your marketing messaging.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
May 9, 2023
56 min
Inside Copy & Art 12 - Targeted Digital Marketing: AI & Cemeteries? With Ari Sohn of Reclai
In this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers. We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing some examples of targeted digital marketing campaign placements. If you're interested in learning more about targeted digital marketing, this is the video for you. Learn more about the work Ari does at https://www.reclai.com/#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Apr 11, 2023
39 min
Inside Copy & Art 11 - Choosing Your Challenges with Rafael Peralta of Bayer Pharmaceuticals
Elena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry. In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Feb 16, 2023
41 min
Inside Copy & Art 10 - What Makes a Mentor with Stan Mehr and Lynn Collins
Since January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode. Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success.#InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Jan 26, 2023
45 min
Inside Copy & Art 09 - Bringing Your Story to Work with Nate Gabler of Copy & Art
Inside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work. Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team. #InsideCopyandArtFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/copyandart/https://www.facebook.com/copyandartnyhttps://www.linkedin.com/company/copyandarthttps://twitter.com/copyandartnyCheck out our work at copyandartny.com
Jan 9, 2023
44 min
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