Infiniti Pulse
Infiniti Pulse
Lemnisk
This podcast showcases thought-leadership discussions from eminent personalities in the marketing world on various topics such as digital transformation, customer experience, real-time personalization, etc.
Driving Connected User Experiences
Organizations today are delving into integrating and implementing CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement. Jason Scott, SVP, Director of Marketing Technology & Operations, First Horizon Bank, provides tips on how enterprise marketers can use a Customer Data Platform to drive connected user experiences.
May 22, 2024
36 min
Best Practices in Evaluating and Implementing CDPs
David Raab, Founder, CDP Institute, and Shalaka Desai, Director - Customer Success, Lemnisk, have an exciting discussion about the best practices and pitfalls in evaluating and implementing CDPs at Lemnisk's Customer Data Platform Virtual Summit 2022 (North America).
Sep 8, 2023
34 min
The State of Digital Marketing in the Post-Pandemic Era
Adam Bell, Senior Vice President of Digital Marketing, Customers Bank, and Subra Krishnan, CEO, Lemnisk, engage in an insightful discussion about the state of digital marketing in the post-pandemic era, the understanding and impact of customer data & machine learning, etc.
Aug 7, 2023
36 min
Building a Digital First Insurance Company
During these uncertain times, it's critical for brands to adopt a digital-first strategy. Manu Lavanya, Director, and COO, Max Life Insurance, explains how marketers can build a digital-first insurance company in this insightful online discussion.
Mar 26, 2021
37 min
Devising Growth Oriented Customer Experiences
What is growth marketing and how can marketers devise growth-oriented customer experiences? Listen to this insightful masterclass session with Damandeep Singh Soni, Vice President Growth, boAt, and Subra Krishnan, CEO, Lemnisk.
Dec 18, 2020
29 min
Customer Data at the Heart of Martech Strategy
Customer data is the power that drives the health insurance industry today. Darshana Shah, SVP - Marketing & Digital, Aditya Birla Health Insurance, explains why it should be at the heart of a brand's martech strategy in this insightful discussion.
Dec 2, 2020
33 min
Designing Outstanding Enterprise Customer Experiences in BFSI
Nowadays, orchestrating a great Customer Experience has become a necessity for enterprises. Jaimit Doshi, EVP - Head, Marketing & Digital, Aditya Birla Sun Life Insurance, delivers an insightful session on how marketers can design outstanding customer experiences in BFSI.
Nov 26, 2020
36 min
Winning with a CDP: Digitization Lessons from COVID-19
An insightful thought-leadership session with Prashant Agarwal, Head of Digital Marketing, AIA Group, and Subra Krishnan, CEO, Lemnisk.
Nov 16, 2020
32 min
Pillars of a Great Brand Digital Experience
What are the pillars that constitute a great Digital Brand Experience? Listen to this insightful discussion with Vaasu G, Chief Digital Officer, Royal Sundaram General Insurance, and Subra Krishnan, CEO, Lemnisk.
Oct 28, 2020
41 min