The Michael Girdley Show
The Michael Girdley Show
Michael Girdley
Linda Lebrun, Writer Recruitment at Substack - Online content masterclass - The Michael Girdley Show Episode 47
1 hour 4 minutes Posted Aug 19, 2022 at 10:00 am.
Michael Girdley (@Girdley) is joined by Linda Lebrun (@Substacklinda) to talk about her work at Substack: Focusing on emerging creators in the finance space. We also go about free and paid newsletters that are sent by email, who makes money doing what, advantages and disadvantages & compare these as a consumption tool to other platforms like YouTube and TikTok. Linda provided a lot of excellent suggestions about being unconventional in your content creation and how it may benefit you in your day-to-day activities.-----Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:
- Intro
- Our sponsor is DMBridge
- Linda, Substack & her journey so far
- Long-form content: Is it better to narrow down a niche or not?
- What are Power laws for content creators?
- What advice do you have for starters?
- How do the platforms work for them and how go around it?
- How is Substack part of a protocol and not a platform?
- What are the problems of not owning the audience?
- Information Diets: How to understand content consumption?
- Traditional media vs content creator dynamics: The fundamental differences
- Tactic-based advice: Does it work?
- What’s the difference between Substack's comment section compared to other platforms?
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Show notes
Michael Girdley (@Girdley) is joined by Linda Lebrun (@Substacklinda) to talk about her work at Substack: Focusing on emerging creators in the finance space. We also go about free and paid newsletters that are sent by email, who makes money doing what, advantages and disadvantages & compare these as a consumption tool to other platforms like YouTube and TikTok. Linda provided a lot of excellent suggestions about being unconventional in your content creation and how it may benefit you in your day-to-day activities.-----Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:(0:00) - Intro(1:08) - Our sponsor is DMBridge(2:10) - Linda, Substack & her journey so far(4:50) - Long-form content: Is it better to narrow down a niche or not?(7:00) - What are Power laws for content creators?(10:45) - What advice do you have for starters?(14:48) - How do the platforms work for them and how go around it?(20:00) - How is Substack part of a protocol and not a platform?(21:37) - What are the problems of not owning the audience? (30:20) - Information Diets: How to understand content consumption?(36:10) - Traditional media vs content creator dynamics: The fundamental differences(47:20) - Tactic-based advice: Does it work?(52:45) - What’s the difference between Substack's comment section compared to other platforms?(54:15) - What are the trends for content platforms in the future?-----Links:https://substack.com/investing-and-business-----Additional episodes you might enjoy:#38 Jesse Pujji of Gateway X - The CEO job is in constant evolution#37 Eric Jorgenson - GP of Rolling Fun - Information Dealer Extraordinaire#31 I wish I had learned 10 years ago about Pricing Power - Jay Vas shares his clear thinking in this one#24 The recruiter of choice: How JobMobz helps Silicon Valley companies grow so quickly#13 The Hard Money Lending Business - Matthew Weidert of Longleaf Lending