Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works.-----Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:

- Introduction

- Our sponsor is DMBridge

- Who is Tai Rattigan?

- Why are partnerships so hard? How should you think about a customer-centric approach?

- What is a Solutions-based Selling? How is it different from Values-based selling?

- Partnerships can leverage your Saas business income 10x

- When should you establish partnerships in the service industry? How do you make it work?

- How to generate measurable KPIs in partnerships?

- What is one recommendation for anyone starting a service business?

- On an entrepreneur’s side, how would you be able to identify an opportunity early on?

- On the partner side, what are some partnership strategies?

- As a vendor partner, how do I keep myself from getting screwed over?

- What is Partnership Leaders? How to convince your boss to go to Vegas?

- What are the keys to building a successful community?

- Where do you think that the pattern is?