<p>We look at the figure who inspired arguably the biggest brand of all time to get some clues for our own branding. </p> <p>We also discuss the work of Simon Sinek, who gives us some clues as to how the biggest brands are built.</p>

Muhammad Ali

What's the recipe for getting the most out of ourselves? Swiss psychiatrist Carl Jung believed the answer was individuation, or finding our true identity.

In this podcast, host Rowan Mackey explores what this idea means and whether starting a podcast can speed up the process of finding our place in the world. 

We speak with successful people who have embraced this process and have found their calling, who have clues as to how they've gotten the best out of themselves in the service of others.