<p>We unpack the difference between individualism and individuation and look to the world of sport for a guiding principle for how to avoid over-individualistic thinking.</p>

Building Branding

What's the recipe for getting the most out of ourselves? Swiss psychiatrist Carl Jung believed the answer was individuation, or finding our true identity.

In this podcast, host Rowan Mackey explores what this idea means and whether starting a podcast can speed up the process of finding our place in the world. 

We speak with successful people who have embraced this process and have found their calling, who have clues as to how they've gotten the best out of themselves in the service of others.