Rob Carroll is back on IndieGameBusiness, but this time the conversation is very different.When Rob joined us previously, Roll Craft was building the studio and preparing for what came next. Now they’ve actually gone through the fundraising process, and Rob is coming back to talk about what really happened.VCs. Angel investors. Kickstarter. WeFunder. Community funding. They all offer different paths to getting your game funded, but choosing how to raise the money is only the beginning.What happens once your raise actually goes live?Rob joins us to talk about the realities of fundraising, from preparing your company and choosing the right funding approach to the constant work required once the campaign starts. Updates, emails, AMAs, webinars, community engagement, and keeping momentum alive all become part of the job.We’ll also get into what surprised him, what worked, what didn’t, the negatives developers should be prepared for, and the things he wishes more studio founders understood before starting a raise.If you’re thinking about raising money for your game or studio, this is a chance to hear from someone who just went through it.Follow Rob Carroll and Roll Craft:LinkedIn: https://www.linkedin.com/in/rcarroll23/Facebook: https://www.facebook.com/rollcraft.gamesInstagram: https://www.instagram.com/rollcraft_adventure/#IndieGameBusiness #GameFunding #IndieDev #GameBusiness #RollCraft

Join Raven Law for “Learning by Landmines: Pitfalls & Strategies for Publishing” Publishing a game is full of unexpected challenges, especially when you're launching across multiple platforms. Drawing from firsthand experience shipping titles on a variety of storefronts, Raven shares the common obstacles that can derail a release, from changing platform requirements to last-minute surprises and competing priorities. This session offers practical lessons to help you anticipate problems, avoid costly mistakes, and navigate the publishing process with greater confidence.Live September 30th, 10am - 11am Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Tara Voelker for “Make Accessibility a Selling Point: Storefronts, Tags, and Discovery” Players need to know if they can play your game before they buy it. Tara breaks down how Xbox, PlayStation, Steam, and the iOS App Store handle accessibility information, what players actually see, and how accurate feature details can support discovery and purchase decisions. You’ll also get a practical checklist for testing, tagging, and communicating your game’s accessibility across storefronts.Live September 30th, 11am - 12pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Michael Brown for “Nobody Owes Your Game Attention – Why Good Games Still Fail” A great game isn’t enough if no one knows it exists. Michael explores why quality alone doesn’t guarantee success, covering market fit, positioning, launch timing, and store page conversion. Learn why building demand before release is essential and how thoughtful planning can give your game a better chance of standing out in a crowded marketplace.Live September 30th, 12pm - 1pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Larry Kuperman and Grover Wimberly IV for “Your Game Needs to Be Everywhere: Distribution Channels” Releasing on a single storefront is no longer the right strategy for many games. Larry and Grover explore how developers can approach today's expanding distribution landscape, from Steam, Epic, and GOG to consoles and handheld platforms. Learn how to evaluate your options, manage the added complexity of multi-platform releases, and build a distribution strategy that reaches more players without overwhelming your team.Live September 30th, 1pm - 2pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Alessandro Biollo, Nate Ahearn, and John Nguyen from Xsolla for “Multi Storefront Publishing” Publishing across multiple storefronts can open the door to more players, but it also brings new challenges around distribution, operations, and strategy. This roundtable discussion will explore the realities of multi storefront publishing, with industry perspectives on how teams can approach different platforms, manage the added complexity, and make smarter decisions about where and how to release their games.Live September 30th, 2pm - 3pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

The IndieGameBusiness Sessions: The Path from Storefront to Success is over, but there’s still plenty to talk about.Join Ash and INDIE for another After the Event as they sit down and break apart the talks, conversations, and biggest takeaways from the latest IndieGameBusiness Sessions.This event focused on what happens when it’s time to actually get your game in front of players. We’ll discuss the realities of publishing across multiple platforms, the mistakes and last minute “landmines” developers run into, and why simply making a good game doesn’t mean anyone is going to pay attention to it.We’ll also dig into discoverability, market fit, positioning, storefront conversion, launch timing, and why developers need to think beyond a single storefront. From Steam and alternative distribution channels to the challenges of multi storefront publishing, there’s a lot for indie developers to think about before hitting that launch button.Ash and INDIE will revisit the talks from the event, share the points that stood out to them, and discuss what indie developers can actually take away and apply to their own games.If you attended the Sessions, come continue the conversation. If you missed them, this is your chance to hear Ash and INDIE break down what you missed.#IndieGameBusiness #IGBSessions #IndieDev #GamePublishing #GameMarketing #GameDistribution

Join Christian Allen for “It’s Time to Launch: Lessons in Building and Sustaining Momentum” Launching a game is only the beginning. Christian shares lessons from years of working on indie games and supporting developers through launch and beyond, covering Early Access, 1.0 releases, content updates, and community engagement. Learn how to build momentum around your release while balancing ongoing development with player expectations, even when you’re working with a much smaller team than a typical AAA studio.Live September 30th, 3pm - 4pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Marco Polo Moraga for “Planning for Launch: Wishlists, Visibility, and Timing on Steam” Learn what wishlists actually tell you, which metrics matter, and why a high wishlist count doesn’t always translate into strong first-week sales. This panel also covers when to launch your store page, how to make the most of Steam Next Fest, and why setting your release date early can make a difference.Live September 30th, 4pm - 5pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Jay Powell for another IndieGameBusiness Fireside Chat, this time with Hugo Castro, CEO of BC Media Lab and co-founder of Gamacon.Jay and Hugo will sit down for a relaxed conversation about Hugo’s journey in the games industry, building BC Media Lab, the story behind Gamacon, and the work that goes into creating opportunities and connections for game developers.They’ll talk about the industry, community, events, entrepreneurship, and some of the lessons Hugo has picked up along the way. And because this is a Fireside Chat, expect the conversation to go wherever it goes, with stories, industry insight, live questions, and probably a few topics we didn’t plan for.Come hang out with Jay and Hugo and join the conversation live.Follow Hugo Castro:LinkedIn: https://www.linkedin.com/in/hugo-abel-castro-%F0%9F%94%9C-crea-tijuana-9915a477/Facebook: https://www.facebook.com/hugo.a.castro.7#IndieGameBusiness #FiresideChat #Gamacon #GameDev #GameIndustry