Incomplet Design History
Incomplet Design History
Amanda Horton
The nature of history is that it is never “complete”, new information is gained every day that changes our understanding an interpretations of history. The mission of Incomplete Design History is to explore areas of graphic design history that are overlooked or ignored; to expand our knowledge in the field and to include all sides of the story. Incomplete design history seeks to be inclusive, inclusive not only of people but of ideas and technologies that advance the field of graphic design. History is messy. History is incomplete.
The Mimeo Revolution
The mimeograph democratized printing by enabling artists, writers, and activists to control their own publishing, linking technological innovation with the rise of independent design, literary, and social movements, yet this forgotten technology is often ignored in histories of design.
Nov 13, 2025
29 min
Medieval Heraldry
Medieval heraldry, originating in 12th-century Europe, was a sophisticated system of visual identity that combined symbolism, strict design rules, and legal significance to distinguish individuals and families. Its influence endures today in modern branding and graphic design, where logos and emblems often echo heraldic elements in both form and function.
Nov 6, 2025
26 min
Cuban Posters
Cuban graphic design, particularly through poster art, reflects a powerful fusion of creativity, politics, and cultural identity, serving as both a mirror of societal change and a tool for activism. This episode reveals how Cuban designers, working under challenging conditions, developed a globally influential visual language that shaped public perception and challenged dominant narratives.
Oct 30, 2025
18 min
Underground Newspapers
Underground newspapers of the 1960s and ’70s were vital tools of political and cultural resistance, blending radical content with experimental graphic design to support movements like the New Left, Black Power, and Women’s Liberation. Despite their marginalization by mainstream media, these publications formed a dynamic network of alternative press that shaped both activism and visual culture.
Oct 23, 2025
30 min
Drummer Magazine
Drummer magazine, launched in 1975 amid post-Stonewall resistance and LGBTQ+ repression, became a groundbreaking platform for gay leather and BDSM subcultures, amplifying radical queer voices and challenging mainstream norms. Through art, fiction, and political commentary, it redefined gay masculinity, celebrated sexual diversity, and left a lasting legacy on queer identity and liberation.
Oct 16, 2025
24 min
Willi Smith & WilliWear
Willi Smith was a pioneering Black fashion designer who revolutionized casualwear with his “Street Couture” aesthetic, blending affordability, inclusivity, and artistic collaboration. His visionary work across fashion, theater, public art and even graphic design, left a lasting legacy, cemented by his influence on unisex design and posthumous honors that celebrate his enduring impact on the industry.
Oct 9, 2025
19 min
Women In Magazines
This podcast episode explores the transformative impact women have had on the magazine industry, from early print to digital formats, through design, editorial leadership, and cultural influence. It highlights pioneering figures—past and present—who redefined magazine aesthetics, expanded representation, and turned magazines into platforms for empowerment and social change.
Oct 2, 2025
21 min
Prostitutes, Penitents, Printers (guest host - Ela Egidy)
Between 1557 and 1561, a group of former sex workers living in a Venetian convent operated one of early modern Europe’s first female-run printing presses, producing at least twenty-five works out of necessity and collective labor. Their overlooked contributions reveal how marginalized women used typography as a physical and spiritual act of self-redefinition, leaving behind a legacy of resilience embedded in the very material of their printed texts.
Sep 25, 2025
38 min
Kustom Kulture
Kustom Kulture was a 1950s–60s American subculture centered around hot rods and custom cars, reflecting a distinctly masculine identity and influencing mainstream car design. Though short-lived, it left a lasting legacy on American visual culture, with iconic graphics like flames, flying eyeballs, and characters like Rat Fink still influencing lowbrow art and pop-surrealism today.
Sep 18, 2025
26 min
Jackie Ormes
Jackie Ormes was a pioneering African-American cartoonist whose groundbreaking comic strips, like Patty Jo ’n’ Ginger and Torchy Brown, tackled social and political issues with wit and style. She also broke barriers by creating the first African-American girl dolls with diverse wardrobes, challenging racist stereotypes and empowering Black representation in media.
Sep 11, 2025
22 min
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