For Starters with Alexa von Tobel

What if businesses were empowered to consistently attract and hire the best-possible candidates—every single time? In 2012, Daniel Chait set out on a mission to help every company become great at hiring. He launched Greenhouse and scaled the business into the leader in hiring software. Almost a decade later, private equity leader TPG acquired a majority stake in the company in a $500M deal. Daniel shares how leadership’s involvement in hiring sets the tone for the success of a businesses’ recruitment and retention practices, why he believes that magical interview questions are a myth, and how AI is actually making life much harder for both applicants and employers.

When serial entrepreneur Bill Smith relocated his family across the country to build his third startup, the seedling of an idea for his next startup was born. In 2019, Bill founded Landing, the first membership-based leasing model for flexible living. He has since scaled the business to cities around the country with a network of thousands of apartments. Along the way, he’s amassed $255M in funding and been named Forbes Next Billion Dollar Startup, all while making renting your next apartment as easy as ordering takeout. Prior to Landing, Bill founded, scaled, and exited three companies, including the online grocery delivery marketplace, Shipt, which sold to Target for $550M. Bill shares his advice on navigating negotiations, how he discovered product-market fit by asking customers to pay before his product was even built, and why true partnership is critical for a successful acquisition.

In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a dilemma at a rest stop on I-95. Struggling to find a healthy meal for his young children, he realized he had to make a change. That same year, he launched Beyond Meat, the world’s first plant-based meat company, with a mission to drive a global shift from animal-based to plant-based products. Its flagship product, the Beyond Burger, was crafted to look, cook, and taste just like traditional beef. Since then, the company has expanded its offerings and now sells a variety of plant-based products in over 130,000 locations across 65 countries. Today, Beyond Meat partners with major brands like Panda Express and McDonald’s. Ethan shares his predictions for the evolution of the $1+ trillion dollar global meat industry, how he tackled go-to-market for an entirely new food category, and why he believes truths only get truer as his business grows.

Edward Norton is widely known as one of the most celebrated actors of our generation. He has starred in over 50 films, has been nominated for three Academy Awards and has won the Golden Globe, an Emmy, and an Obie, to name a few. What many people don’t know is he has built a parallel career as a serial entrepreneur. Today, Edward Norton is the Co-Founder and Chief Strategy Officer at his fourth startup, Zeck, the company transforming board dynamics for thousands of corporate and nonprofit leaders. Previously, he co-founded Stax Engineering (emission capture as a service to shipping companies in California ports), EDO (advanced data science and machine learning for audience measurement in the media and advertising industries), and CrowdRise (a charitable fundraising platform that merged with GoFundMe to create the largest online charity platform in the world). Edward shares why he believes business-building is so similar to making movies, how his family taught him to address challenges that make a difference in his community, and why solving problems with friends is infinitely more rewarding than going solo.

What does it take to become one of the few self-made billionaires in the US? According to the visionary business leader Jenny Just, it starts with a comfortability with taking risks. After just giving birth to her first child, Jenny took a risk and founded her first business, Peak6, in 1997. Peak6 began as a proprietary options trading firm and has since grown into a multibillion-dollar financial services and technology giant housing the next generation of products and service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, and Zogo. On top of these achievements, Jenny also co-founded Poker Power—a company she launched with her daughter Juliette to teach poker and empower women to master the art of risk-taking. Jenny shares how stock rewards could address the persistent issue of financial literacy in our country, why she believes her repeated failures have led to invaluable lessons throughout her career, and how she continues to motivate herself three decades into her career.

How does an entrepreneur without a college degree manage to build a rocket company exploring life beyond earth? Just ask Peter Beck, the Founder, CEO and Chief Engineer of Rocket Lab, a Nasdaq-listed leading launch and space systems company. At an early age, Peter’s parents taught him that no ambition was too big. So he began building rockets, steadily increasing in their size and complexity. In 2006, Peter founded Rocket Lab and has since grown the company into a global organization of 1,800 employees, taking the business public in 2021 with a market cap north of $2.3B. Rocket Lab’s capabilities span the space economy and Rocket Lab’s Electron launch vehicle has become the most successful small launch vehicle globally. Peter shares why he focused on credibility and capability in the early days of company building, how constraints ensure Rocket Lab doesn’t outspend its peers, and why he thinks some regulation is needed in the space industry.

As a freshman at MIT, Alexandr was struck by his classmates' interest in AI. But he realized that despite all that AI technology could solve, there was no solution for managing AI-related data. So, at 19, he dropped out of college and started Scale AI. Scale now helps customers like Pinterest and Toyota accelerate the progress of AI and has grown to a valuation of $3.5B. Alexandr shares how AI is changing software development, why he believes in surrounding yourself with optimistic people, and how he learned to get comfortable with not being able to do everything at once. Original Air Date 04-7-2021

As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduating from Harvard College. Since then, he's raised over $100M in funding, saw 7x member growth in the last year alone, and has been worn by the likes of Lebron James and Michael Phelps. Will shares how the product was born out of his own over-training as an athlete, why he believes WHOOP is fundamentally a data company, and why the most important part of being a CEO is figuring out who to listen to—and when. Note: This episode was recorded in early March, just as the Covid-19 outbreak took hold of the U.S. Since then, WHOOP has been leveraging their data to aid in health research.  Original Air Date: 4-16-2020

Ara Katz’s respect for the power of science began in high school when her mom was diagnosed with cancer. After founding her first business, Spring—the mobile commerce startup that helped launch Apple Pay on the iPhone—she set out on a new challenge: creating a consumer health company deeply rooted in science-backed research. Its mission? To lead the field of translating breakthrough science into innovations that impact every aspect of our health related to the microbiome. Founded in 2016, Seed Health is the microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. With 800%+ revenue growth in the last 3 years, Seed has quickly become one of the most trusted and beloved synbiotic brands on the market. Ara shares why she believes science isn’t finished until it's widely understood, how we have the power to significantly change health outcomes if we focus on the microbiome, and why her favorite interview question is: ‘When was the last time you cried?’.

What if restaurants were empowered to deliver a personalized experience each time a guest walks through the door? That’s the idea that underpins Olo, a leading open SaaS platform powering over 700 restaurant brands. Noah Glass founded Olo in 2005, drawing on his experience working from the ground up as a restaurant server, cashier, and delivery driver. Today, Olo is a publicly listed company empowering hospitality at scale. Noah shares how he convinced skeptical restaurant vets and customers that online ordering was the beginning of the future for restaurant tech, why he believes going public was the right idea for his business, and how he made the decision to drop out of HBS to pursue building Olo.