This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies.

Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/

Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/