In this conversation, Emily Yates and Ragini Campion discuss the HubSpot for Startups program, which aims to support early-stage founders by providing access to HubSpot's resources, discounts, and a network of partners. They explore the benefits of the program, popular tools for startups, and the integration of AI in HubSpot's offerings, including a demonstration of the social agent feature that helps manage social media content efficiently.Ragini Campion works as a Partnerships manager for HubSpot in the Nordics. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.comSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI?Literally EVERYONE feels this.Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the importance of company-wide AI literacy. We delve into practical use cases for AI in marketing, the strategic mindset required for effective utilization, and share real-world examples of successful AI implementation. Mike offers valuable advice for leaders feeling overwhelmed by the rapid advancements in AI technology.Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.comSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

No shiny new features? No problem. HubSpot Agents have had a big update.In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new capabilities for content creation and journey automation. The conversation highlights how these updates aim to streamline processes, enhance user experience, and ultimately help businesses operate more efficiently. The hosts also touch on the importance of understanding the evolving role of technology in customer interactions and the potential for increased productivity.TakeawaysSpring Spotlight is a biannual release from HubSpot.The recent updates focus on platform capability shifts rather than just new features.AI integration is central to improving customer support and operational efficiency.Knowledge base agents can draft articles based on customer queries.Journey automation allows for personalized customer experiences.Lookalike lists help identify high-fit leads within existing databases.Multi-account management simplifies data sharing across different HubSpot portals.Workspace organization enhances user experience for sales and support teams.The updates aim to save time and improve productivity for users.Overall, the updates represent a significant step forward in HubSpot's functionality. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals for community engagement and the value of customer advisory councils. Oscar emphasizes the need for small, focused efforts in community building and the power of personal connections.Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical considerations of using AI in marketing, the significance of reconnecting with existing customers, and the strategies for effective B2C marketing. Alex shares insights on leveraging AI as a tool for content creation while emphasizing the importance of maintaining authenticity and brand reputation.Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Navigating Change: The Human Side of TransformationChange is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve, how people react to transitions, and why empathy and communication are at the heart of successful change initiatives.Whether you're leading a team through transformation or adapting to change yourself, this episode offers valuable insights, real-world examples, and practical advice on how to manage change with intention and care.🎧 Learn how to:Understand and guide emotional responses to changeCommunicate effectively during transitionsAvoid common change management pitfallsBuild trust and resilience across teamsPerfect for leaders, managers, and anyone involved in driving or responding to organisational change.Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it!In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage your human creativity. Welcome to Avidly Talks, the podcast designed for marketers looking to stay on top of the latest trends, sharpen their skills, and make smarter decisions in a rapidly changing world. Hosted by industry experts Paul and Erik Mashkilleyson, this show covers everything from AI-driven marketing strategies to branding, content creation, and the evolving landscape of digital marketing.Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates through strong relationships. The conversation highlights the need for authenticity and the value of treating clients as partners rather than mere transactions.

In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and strategies for encouraging AI adoption within teams. Annka shares insights on identifying suitable tasks for AI and the significance of understanding GDPR policies when implementing AI solutions.

We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in organic reach and the necessity of building genuine human connections in business. Maja also provides actionable advice for listeners to evaluate their go-to-market strategies effectively.Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.One thing became painfully clear: 74% of products fail not because the products are bad but because of GTM mistakes. And even average products succeed if the plan is solid. And that became Maja’s mission: How to give great products the fighting chance they deserve. Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade. LinkedIn: https://www.linkedin.com/in/majavoje/ Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.comWeekly newsletter (Substack): https://knowledge.gtmstrategist.com Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/ Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions