Ray Goulbourne is a foodservice expert with experience at high growth CPG brands including Banza, Simulate, Mason Dixie, and Sir Kensington's. On this episode of ITS, Ray breaks the channel down for Ali: From defining objectives and choosing a segment, to execution and scale. There's even a cheat code in the last few minutes, where brands looking into foodservice can start their research.
Feb 1, 2024
1 hr 2 min
Melissa Seligmann is the COO at Thingtesting, a review and discovery platform built to help people discover and share their candid reviews of brands. On this episode of ITS, Melissa and Ali talk about what's hot, what's not, and how Thingtesting's new growth tools are helping brands showcase foot traffic, analyze basket data, and expose their products to a new, engaged consumer.
Jan 25, 2024
1 hr 1 min
Eleanor Hayden is the founder of Hayden Consultancy - a shopper marketing consulting firm that works with brands like Olipop, Magic Spoon, Dream Pops, Catalina Crunch, Purely Elizabeth, Haven's Kitchen, and more. On this episode (Eleanor's 2nd!) of ITS, Eleanor walks Ali through all the ways brands can spend on digital marketing with retailers (and Instacart)...Sharpen your pencils!
Jan 18, 2024
1 hr 4 min
Lia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation, and more. She is also an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 15K industry pros stay up to date on platform news, social trends, and brand campaigns. On this episode of ITS, it's all about the algorithms and how brands can optimize their social media in today's zeitgeist.
Jan 11, 2024
54 min
Parker Olson is the founder of Forij, the naturally sweetened, low sugar granola and granola bars, packed with superfood ingredients and concentrated mushroom extracts. On this episode of ITS, Parker and Ali talk about the state of CPG, Parker's next move, and also, a little bit about mushrooms.
Dec 21, 2023
54 min
Adria Campbell is the Chief Revenue Officer at Malk Organics, the premium, plant-based milk company known for it's celebrity-created Erewhon smoothies. On this episode of ITS, Adria walks Ali through the way she runs sales, the KPI's she's established for her team, how she hires, and what her secret is with buyers. They also talk the perils of seasonal sku's and why Social Nature is the demo of the future.
Dec 14, 2023
49 min
Kendall Dickieson is the social media and influencer marketing consultant helping brands like Graza, Canopy, and immi become best friends with their consumer. On this episode of ITS, Kendall talks all things social, content, and how to make community more than a buzzword.
Nov 22, 2023
1 hr 1 min
Crystal Ung is the Founder and CEO of Bowlcut, the sauce brand named after everyone’s favorite 80s haircut, building next generation Asian-American flavor. On this episode of ITS, Ali and Crystal talk about Operating Principles, leadership, and how Bowlcut is the culmination of Crystal's life and career.
Nov 16, 2023
1 hr 2 min
Taja Dockendorf is the Founder and Chief Creative Director of Pulp+Wire, an award-winning consumer packaging, branding, and digital agency that's worked with brands like Petco, Magnolia Bakery, Bob’s Red Mill, and Vermont Creamery. On this episode of ITS, Taja breaks down what makes branding, digital content, and packaging both visually compelling and rooted in functionality and effectiveness.
Nov 9, 2023
58 min
Hayley Painter is the co-CEO and co-Founder of Painterland Sisters, an organic skyr yogurt company a mission to connect consumers with family farmers. On this episode of ITS, Hayley tells Ali why she and her sister Stephanie began packaging their thick, creamy yogurt, how they're changing the narrative on dairy farming, and what the future holds for the sisters and their community.
Nov 2, 2023
49 min
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