On this week's episode, Adam and Joe talk about how to price your photography services. We discuss how we price our drone work, real estate, and architecture photography. For you landscape photographers, we chat about how to price prints as well as workshops. We then talk through some strategies to ensure you are pricing yourself correctly based on your photography niche as well as the market you are in. --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com/ (https://www.agoldbergphoto.com) To see more of Joseph Roybal's work, head to https://www.josephroybal.com/ (https://www.josephroybal.com)

This week we are talking Sky Replacements. Adobe Photoshop recently added a new one click sky replacement feature so Adam and Joe take the time to dive into comparing doing a sky replacement manually in Photoshop and with the automated software in Photoshop. Then we go on to compare the AI of Luminar's sky replacement and compare that with what you can do with one click in Photoshop. We talk about the features of each, the pros and cons, as well as a quick discussion on the ethics of replacing skies in your photography. --- References: Luminar - https://bit.ly/2Hzor7i (https://bit.ly/2Hzor7i) --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com/ (https://www.agoldbergphoto.com) To see more of Joseph Roybal's work, head to https://www.josephroybal.com/ (https://www.josephroybal.com)

We are back and this week we are talking about some of our favorite camera accessories. There are so many "things" you can buy related to photography that it can overwhelming and expensive. Adam and Joe discuss some of the purchases we made and why as well as some mistakes we have made along the way. Some accessories we discuss include: Tripods Bags Portable Hard-Drives Filters Tethering Tools Brackets And More! --- References: Think Tank and Mind Shift Bags -http://www.thinktankphoto.com/?rfsn=4.95E+22 (http://www.thinktankphoto.com/?rfsn=4.95E+22) Omars power bank - https://www.amazon.com/Omars-10000mAh-Slimline-Portable-Compatible/dp/B07G26S5V8 (https://www.amazon.com/Omars-10000mAh-Slimline-Portable-Compatible/dp/B07G26S5V8) RAVPower dual battery & charger; for Sony - https://www.amazon.com/NP-FZ100-RAVPower-Upgraded-Replacement-Compatible-dp-B07K84FMXK/dp/B07K84FMXK/ref=dp_ob_title_ce (https://www.amazon.com/NP-FZ100-RAVPower-Upgraded-Replacement-Compatible-dp-B07K84FMXK/dp/B07K84FMXK/ref=dp_ob_title_ce) Colorado Tripod Centennial - https://coloradotripod.com/products/centennial-tripod (https://coloradotripod.com/products/centennial-tripod) Colorado Tripod Highline Ball head & Lever Clamp - https://coloradotripod.com/products/adjustable-lever-clamp?variant=31697078059075 (https://coloradotripod.com/products/adjustable-lever-clamp?variant=31697078059075) Breakthrough Photography (link to site ) CPL https://www.barrymackphoto.com/ (- )http://bit.ly/2zKAxFG (http://bit.ly/2zKAxFG) Camranger - https://camranger.com/camranger-2/ Really Right Stuff (RRS) Brackets - https://www.reallyrightstuff.com/plates-brackets/plates-brackets-cameras (https://www.reallyrightstuff.com/plates-brackets/plates-brackets-cameras) --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com/ (https://www.agoldbergphoto.com) To see more of Joseph Roybal's work, head to https://www.josephroybal.com/ (https://www.josephroybal.com)

This week on In Focus, we are joined by award winning interior design commercial photographer Barry MacKenzie. Barry discusses how he made the transition from residential real estate photography to commercial real estate photography with a focus on interior design. From how to build your client base, composition tips and tricks, editing, and pricing - we discuss with Barry the top things a photographer needs to think about if they want to transition from residential photography to commercial photography. --- References: Barry MacKenzie - https://www.barrymackphoto.com/ (https://www.barrymackphoto.com/) https://www.instagram.com/swizzler/ (https://www.instagram.com/swizzler/) https://proedu.com/products/real-estate-photography-retouching-with-barry-mackenzie-rgg-edu-business-tutorial (https://proedu.com/products/real-estate-photography-retouching-with-barry-mackenzie-rgg-edu-business-tutorial) Photo Book - https://www.blurb.com/ (https://www.blurb.com/) --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com/ (https://www.agoldbergphoto.com) To see more of Joseph Roybal's work, head to https://www.josephroybal.com/ (https://www.josephroybal.com)

This week's episode is the second in our series on editing night photographs. We review blending the night sky into a twilight landscape photo and then dive into using smart objects to allow flexibility in editing each individual layer. Then, we talk through some Photoshop techniques for seamlessly making multiple photos look like one epic night sky piece of art. --- References: Masking - Select - Select and Mask... Smart Object - Select the layer you want to convert. Right click on the layer and select "Convert to Smart Object". --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com/ (https://www.agoldbergphoto.com) To see more of Joseph Roybal's work, head to https://www.josephroybal.com/ (https://www.josephroybal.com)

This week on In Focus, we talk about blending the night sky into a twilight landscape photo for all the astro photographers out there. Using some simple Photoshop techniques, we show you how you can quickly and easily replace a sky. This sky replacement method can be used not just for the night sky, but any sky replacement. Our discussion this week is the first of two episodes where we will discuss how to edit an astro landscape photo. --- References: Photo Pills - iOS and Android app for planning your shot. Masking - Select - Select and Mask... --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com To see more of Joseph Roybal's work, head to https://www.josephroybal.com

This week on In Focus, Adam and Joe talk through their favorite camera settings for landscape and architecture photography. While each situation is different - from time of year, sun position, interior lights, etc - these base settings can give you a great starting point to set you up for success whether you are out in the field photographing a mountain sunset, stars in the sky, or the interior of a building. --- References: Landscape - Aperture Priority Native Base ISO AF-S Focus Area: Single Point Focus (point) Multi/Matrix/Evaluative (camera brand variances) Auto-White Balance or Sunny RAW F/10 Wildlife - Manual Mode Auto ISO (set to a minimum shutter speed of 1/250 sec and maxing out at 5000 ISO) AF-C (continuous) Focus Area: Zone Auto-White Balance or Sunny RAW F/4 1/1000 Astro/Night Sky - Manual Mode ISO 1600 AF-S until dark and then Manual Focus Focus Area: Single Point Focus (point) Multi/Matrix/Evaluative (camera brand variances) Auto-White Balance or Sunny RAW F/2.8 (or largest aperture your lens has) 10 seconds Interior Architecture / Real Estate - Manual Mode ISO 100 Manual Focus Auto-White Balance RAW F/8 1/4 second (for a shot with people) Exterior Architecture / Real Estate - Manual Mode ISO 100 Manual Focus Auto-White Balance RAW F/10 1/4 second (for a shot with people) Link to Joe's website to download my free e-book which has several chapters dedicated to success: www.JosephRoybal.com --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com To see more of Joseph Roybal's work, head to https://www.josephroybal.com

This week on In Focus, we dive into editing architecture photographs. Specifically, we talk about our top architecture photography editing tips. These tips are designed to give your photos a finished and polished look that will blow your clients away. The five topics we walk-through in Photoshop are: Using the Hue - Saturation Adjustment Layer to get accurate colors and make them pop. Creating Curves Adjustments Layers to quickly give your image contrast. Using the High Pass Filter to add sharpness to your photo with just one click. Utilizing the Gradient Brush to walls, tv's, and other areas with a nice soft transition. Finishing your photos with the Skew tool to ensure that your vertical lines and vertical and your horizontal lines are horizontal. --- References: How to access the Hue Saturation Adjustment Layer Photoshop - Once Photoshop is open click Create New Fill or Adjustment Layer -- Then click "Hue/Saturation..." from the dropdown menu -- A new layer will open. Then focus on each individual color in the drop-down box and adjust the saturation to your liking. How to access the Curves Adjustment Layer Photoshop - Once Photoshop is open click Create New Fill or Adjustment Layer --Then click "Curves..." from the dropdown menu -- A new layer will open. Under preset, go down to "Linear Contrast". If you want a little more contrast, click "Medium Contrast" and then use your Opacity option to adjust accordingly. How to access the High Pass Filter in Photoshop - Once Photoshop is open click Filter from the top menu bar --Then click "Other" -- Then click "High Pass..." from the dropdown menu -- Remember to create this on a new flattened layer for maximum effectiveness. We prefer to keep our radius of pixels between 5-15 and use soft-light for blend mode. How to access the Gradient Brush in Photoshop - Once Photoshop is open press "G" on your keyboard for the Gradient Brush shortcut. Ensure that "Linear Gradient" is selected. Pick your colors and then click and drag. How to access the Skew Tool in Photoshop - Once Photoshop is open click Edit from the top menu bar --Then click "Free Transform" -- Then click "Skew..." from the dropdown menu -- Remember to drag out your rulers first to ensure that you are skewing accurately to get perfect horizontal and vertical lines in your photo. --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com To see more of Joseph Roybal's work, head to https://www.josephroybal.com

In this week's episode, Adam and Joe walk through an architectural photography shoot. We talk about preparing for the shoot and then how we go about taking the photographs. From perspectives to bracketing and using flash to enhance the photo, this episode will help you get the photos you need to create a masterpiece when getting down to the editing process. Tips: - Do a 5 shot bracket with the lights on and then another bracket set with the lights off. - Shoot with the lights off when you can. The natural light will give a more natural feel to your photo. - Flash can help give you control over the light and enhance the colors in your photograph. - Use a faster shutter speed when doing your flash pops. --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com To see more of Joseph Roybal's work, head to https://www.josephroybal.com

In this week's episode, Adam and Joe talk about how to get accurate color in your landscape photos. Using color theory and working in Lightroom and Photoshop, we discuss a quick and easy way to ensure that you are adding the right colors to your photo. When using color theory, you get more harmonious colors in your photo that really bring out the natural beauty of the image. Joe walks through the process of figuring out which colors are best for your photo in Photoshop and how to utilize that knowledge when you edit your photo in Lightroom or Photoshop. --- References: How to Access Color Wheel in Photoshop - Once Photoshop is open head up to the menu bar and click on Window --> Extensions --> Adobe Color Themes --- Follow In Focus Videocast : https://www.youtube.com/channel/UCL0M_mz3jrmtYwhev8ACb7Q (YouTube) https://www.instagram.com/infocusvideocast/ (Instagram) Email us at: [email protected] For more information on Adam Goldberg's work, visit https://www.agoldbergphoto.com To see more of Joseph Roybal's work, head to https://www.josephroybal.com