In Focus
In Focus
Austin Black
Helping you gain clarity and insight on business and marketing strategies for your agriculture brand.
The Power of Everyday Transformations w/Chelbie Engle
We’re wrapping up season 4 with a story of transformations. As equine massage therapist Chelbie Engle has discovered, they happen everyday. What started as a way to help horses feel better has turned into a mission to change lives. Chelbie has found a transformation within herself, her customers and their horses. And she is amazed everyday at the experiences she encounters.
Jun 30, 2021
45 min
Why Your Best is Never Good Enough w/Adam Harms
Successful people make a plan and achieve it. They don’t settle and they don’t wait for someone to do it for them. That’s the mindset that has helped Adam Harms and Lorenzen Farms become one of the largest seedstock operations in Illinois. Their goal of perfection keeps them striving for better genetics and opportunity, even when their cattle are already excelling.
Jun 23, 2021
49 min
Overcoming obstacles to achieve a dream w/Summer Terry
Every obstacle is an opportunity, whether it’s health related, weather induced, or the result of business operations. For Summer Terry, working smarter instead of harder, has helped find the opportunity with great success. Her desire to create a future for her equine massage business has spurred her to think outside-the-box and take advantage of difficult situations to grow and thrive.
Jun 16, 2021
49 min
How Customer Service Sells Cattle Equipment w/Bradley Brackman
Customized service and personal relationships are the driving force behind LAG Industries and the Brackman family. What started in 2015 as a vision to create better livestock handling equipment has become a mission to make every customer a part of the family. Co-owner Bradley Brackman knows that going the extra mile for product design, installation and customer service sets him apart from the competition and helps develop lasting relationships with his customers.
Jun 9, 2021
30 min
Creating Opportunity Out of Obstacles w/Susan Hart & Kathy Heim
Susan Hart and Kathy Heim had no interest in helping their dad on the ranch as kids. But now, they are fully vested into helping his invention find a home on every ranch. Not only did they bring a new product to market, they found a calling to change lives and provide a better experience for building fence. Learn how this sister duo has carried on their father’s vision, found their own mission and turned misfortune into a journey of success.
Jun 2, 2021
29 min
Putting Service and Value Before Sales w/Jeff Kaprelian
When you give more than you take, you receive greater success. It goes against reasoning, but it’s the reality of life and business. Jeff Kaprelian has taken this sentiment to heart and created Kapco Futures to provide value above and beyond the normal call of duty. Seeing the gaps in the brokerage industry, Jeff created his company to serve and help customers in new ways. His commitment to transparency and customer success have helped him find satisfaction and growth for his team and his clients.
May 26, 2021
55 min
Why it’s Fun to Talk Turkeys and Technology w/Jason Yordy
You’ll never truly succeed until you step out of your comfort zone. In Jason Yordy’s case, that meant reaching new people and building relationships to grow his business. Today, the 5th generation turkey and row crop farmer has his sights on making TurkeyTrac the household name in turkey and chicken barns nationwide. Yordy relies on his background in poultry production and engineering to connect with farmers and help them improve flock performance so they make more money.
May 19, 2021
39 min
Why Dreaming about the Future isn’t Enough w/Josh Worthington
Discipline + Proven Genetics = Value That’s the mantra that has helped Josh and Corry Worthington grow their operation for the past 18 years. With a strong focus on creating cattle that meet the future demands of producers and consumers both, Worthington Angus continues to pursue bigger and better plans for their operation and their customers. Josh knows the breeding and management decisions he makes today will impact the end product 5-6 years down the road.
May 12, 2021
45 min
Working smarter, not harder, to build a dream w/Matt & Rockael Stubblefield
If you can’t laugh at others, laugh at yourself! There’s plenty of laughter in this week’s episode as Matt and Rockael Stubblefield reminisce about their journey with Brush Creek Valley Farms. We talk about the challenges, struggles and triumphs experienced as this couple jumped head first into farm to fork marketing.
May 5, 2021
36 min
Helping landowners and continuing a legacy w/Brian & Bret Kennon
Small town roots and big time dreams drive Brian and Bret Kennon to be the go-to land realtor in Missouri. The 4th generation to run Stewart & Kiefer Real Estate, these brother take their legacy and job very seriously as help land owners on both sides find their dream property. Brian and Bret know that success is the result of investing time and energy into the places and people you want to help.
Apr 28, 2021
37 min
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