Solid, pragmatic pricing advice in every installment. Mark’s a comfortable and poignant interviewer able to go deep.

Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad. Avoid.

This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own expertise to invite a wide range of guests, ask thoughtful questions, and allow them to express their viewpoints. The combination of his excellent interview skills and the authority he brings to this show makes it a must listen for anyone interested in pricing more effectively.

This podcast has helped guide me in transforming our accounting and tax firm over the last year. Deep seeded frustration at work led me to discover a whole new path that included better pricing and improve communication around value. I cherish the professional encouragement I receive in this corner of podcasting. -chelsea Harper

Mark tackles trending issues in a way that's both engaging and insightful. His podcast dives deep, offering practical takeaways you can put into action. It's a must-listen!

Mark Stiving is well known in the price space as a thought leader and visionary. This podcast serves as an important platform for pricing professionals to learn about trends, strategies, and tactics that affect companies across many industries.

Mark is one of the leading independent Pricing experts globally. His commercial background coupled with relevant academic research, a few books and hundreds of client engagements make him one of the most engaging personalities in the world of Pricing. I appreciate the honest, pragmatic nature of his podcasts and the fact that his actionable advice not only helps Pricing practitioners, but also those in Sales, Marketing and Finance.

Mark covers timely topics that is interesting and fun! Their podcast truly dive deep and provides actionable insights. You get a lot of takeaways which you can operationalize. Highly recommend the podcast.

I started listening to Impact Pricing after meeting Mark at a conference. It takes a special kind of brilliance to have a vast knowledge of your subject and still be able to break it down so that it’s simple enough to be both understood and instantly useful. Thanks Mark, I will keep listening!

Thank goodness Mark has a podcast about pricing. Finally, I have a place to go where I can get a steady drip of useful pricing expertise that I can immediately pass on to my own clients, as well as put to use in my business. Thank you and keep up the great work!

The impact pricing podcast is worth listening to because Mark deliberately makes the discussion about value, not about himself. It plays out in a number of ways: he brings on interesting and diverse guests, he challenges the guests, and distills several things from each podcast as takeaways. His guests come from a number of locations, industries, and backgrounds. They often have their own unique spin on how to approach pricing questions, and I appreciate that Mark challenges their thinking and pushes back on ideas he thinks warrant pressure testing. Rather than having a friendly conversation patting themselves on the back, Mark seems to be searching for the best thinking in the world of capturing and communicating value. At times I have wishes he did more with certain industries like CPG, but I’ve found that by listening to other industries closely there is a lot that can be applied in different forms. Highly recommended for those in marketing, product management, SaaS, revenue management, and beyond.

Mark and his guests cover timely topics with an interesting and fun approach. I look forward to hearing diverse insights about pricing strategy to grow my knowledge as a pricing leader and advisor. I think it’s a “must listen” for business leaders and pricing professionals who are serious about improving their profitability.

Whether you’re well established as a pricing innovator, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Mark does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving pricing strategy - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

What struck me is the statement that was made “spend more than 30 seconds on your pricing.” I highly recommend anybody thinking about shifting prices to listen to this.

I’ve been an avid listener for the past 6 months or so, and can’t recommend this podcast highly enough. Mark has a great selection of guests in and outside of pricing (but all who share perspectives on understanding value). He has a great format for the show (opens with 3 tidbits about the guest, ends with asking each guest to offer advice on pricing), and asks interesting questions throughout. If you’re curious about pricing and want a great education on the go - check this out!

Marks insights on pricing are spot on and love the guest interviews.

Great guests with meaningful pricing insights. The episodes are a bit too short to deep dive. Feels too short and time constrained. This type of meaningful discussion would benefit from more detailed interviews. Appreciate the conversations though. The interviewer is seasoned and smart.

Mark has a great way of explaining the business of pricing. I learn something. New I can use every time. His wisdom has saved me from some expensive errors. Thanks Mark!

This is not an area i fully get - this cast helped me undertand more about dynamic pricing - which is surely the future.

Mark's informed, insightful no-nonsense approach to pricing is both educational and practical, and he complements this with interesting and experienced guests- each episode provides immediate actionable insights and learnings.

Mark’s content has made an immediate impact on my business, as we adopted his value-based pricing mindset to go after a new market opportunity. Every episode I listen to has one or two great nuggets of insight that can I apply to my job.

I really like how the host has a not above reproach attitude to pricing. I find that lots of folks will tell you that they have all of the answers, but the host is not a solutionizer. It seems like I get a nugget of wisdom out of each episode.

Mark is one of the best in the field of pricing. Podcasts truly dive deep in each sector and provides actionable insights and takeaways every business can learn and operationalize. Highly recommend the podcast and appreciate the teams efforts. Kudos!...