
The pandemic has been accelerating demand for immunity boosting products and ingredients. Functional ingredients supplier, Beneo reveals that the coronavirus has caused 75 per cent of consumers to seek out healthier foods and beverages, and according to Google Trends data, searches for the combined terms, ‘food’ and ‘immune system’ skyrocketed by 670 per cent between February and March. But, while COVID-19 is piquing consumer interest in a variety of trendy products, not all are worth the hype. The following are the most popular trends in the immunity-boosting market with the scientific evidence, or lack thereof, to support their claim
Aug 11, 2020
13 min
