For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic has shifted and technology has changed the way prospective students expect to receive information.  On this episode, Jon Hinderliter, Director of Marketing and Communications of University College at Washington University St.Louis, talks about adopting 21st century marketing best practices in higher ed to meet the needs of modern learners.

Through 2020 and into 2021, the traditional higher education space lost significant numbers of student enrollments. It’s critical for colleges and universities to find ways to get these students back. On this episode, Van Ton-Quinlivan, Chief Executive Officer at Futuro Health and Executive Vice Chancellor Emeritus of Workforce and Digital Futures with California Community Colleges, talks about creating impactful learning-and-earning pathways to meet individual and industry needs. 

Higher education is known to move slowly and stay within the comfort of traditional models and processes. But structures need to be improved to stay viable in its ever-changing environment. On this episode, Sanjit Sethi, President at Minneapolis College of Art and Design, talks about the core fallacies shaping the higher education space and how we can create a more accessible future. 

As the role of Workforce Development is rapidly evolving to the pace of labour market demands, higher education needs to change. Community colleges are the leading drivers of this change. On this episode, Michael Baston, President at Rockland Community College, talks about the evolving role of community colleges and democratizing Workforce Development to help drive socioeconomic growth.

Continuing Education is known to be innovative, responsive and adaptive when it comes to developing and delivering programming—and customer service—for their learners. This is a skill that everyone should adopt.  On this episode, Nicole Westrick, Associate Vice Provost at Temple University talks about the state of Continuing Education and how to adapt a more centralized approach to create more accessible and flexible education.

Adult and non-credit education isn’t something new--Continuing Education has been serving non-traditional learners for decades. But more recently, learners have been knocking on institution’s doors looking for solutions.On this episode, Jessica Moran,  Dean of Instruction for Los Banos Campus, and Off Campus Centers at Merced College talks about getting learners back into the workforce and the critical role Continuing Education plays in executing on this mission. 

With the rapidly evolving workforce, and shift in learner needs, the traditional model of higher education needs an upgrade. Modern learners expect an experience that is flexible and accessible to meet their needs as they continue their lifelong learning journey. Professional and Continuing Education divisions are the key partner for institutions to execute on this mission. On this episode, Tanya Zlateva, Dean of the Metropolitan College and Extended Education at Boston University, talks about traditional departments adopting an online and professional education approach, and building effective collaborations with faculty. 

The modern learner wants to be more than just a number to an institution. They want a personalized experience. In the world of Netflix and Amazon, it’s critical for institutions to leverage their digital resources to deliver the experience students expect and to maximize their student enrollment. On this episode, Enrique Jasso, Associate Director of Texas Health Education Services and Vaughn Shinkus, Assistant Vice President and Senior Consultant at Ruffalo Noel Levitz talk about how to leverage digital resources to attract and retain students, and how personalization plays a major role. 

When it comes to serving adult learners, Professional Continuing Education (PCE) is the gateway to getting these learners in the door. To best serve these learners, institutions have to look at their current model to see whether a centralized or decentralized model is best for them. On this episode, Michelle Fach, Director of Open Learning and Educational Support at the University of Guelph, talks about Professional Continuing Education models and the role they play in serving non-traditional learners. 

For decades, Professional Continuing Education (PCE) divisions have been serving non-traditional audiences. As the majority of learners shift to this demographic, it’s critical for PCE to lead their institution in reshaping their infrastructure to meet the new learner needs.On this episode,  Eric Bullard, Dean of Continuing Education and Extension at UCLA, talks about the key role PCE divisions play in driving innovation for the institution.