Ignite Your Estate Agency
Ignite Your Estate Agency
Sam Ashdown & Phil Jones
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), Firewave (A world-class lead generation marketing agency for estate agents) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about Firewave and what we can do for your agency go to: www.fire-wave.co.uk/start
029 What is a Mastermind? And Why Are They So Important to Business Growth
Welcome back to the Ignite Your Estate Agency Podcast. On this week's episode we're talking business growth and personal development in a Mastermind setting. Here at Firewave we run quarterly Masterminds for our members, where everyone gets together, bring their burning questions and get the answers to their biggest challenges from everyone in the room.But why? Well firstly, because Mastermind settings are the perfect place for growth, development and innovation. And our members always take away brand-new ideas to implement in their own agencies. From staffing situations, to super-exciting marketing ideas designed to up-level their lead generation and rake in more vals.Hope you enjoy the episode. Don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift.
Nov 12, 2021
29 min
028 Brian Kurtz: Direct Marketing for Estate Agents
On this week's episode of the Ignite Your Estate Agency we have the LEGENDARY direct marketer, Brian Kurtz!Brian has been a serial direct marketer for over 35 years, and spent 34 of those years building Boardroom Inc. a direct marketing powerhouse and one of the most successful and respected direct marketing companies ever.He had been responsible for overseeing the mailing of over ONE BILLION pieces of direct mail, and is an email marketing expert.On this episode we'll discuss EVERYTHING direct marketing, the differences between then and now, and what Brian thinks the most successful businesses use to market their business.Hope you enjoy!To find out how Firewave can help you accelerate your business growth with world-class, lead generating direct marketing strategies, go to: www.fire-wave.co.uk/start.Don't forget to claim your FREE Firewave gift at: www.fire-wave.co.uk/freegift.
Nov 5, 2021
49 min
027 Five Books Every Estate Agency Owner Needs to Read
On this week's episode of the Ignite Your Estate Agency podcast we discuss 5 books you NEED to read if you're a businesses owner.Personal development is a key part of performance and innovation, here at AshdownJones we're constantly searching for the newest, biggest and best marketing strategies to grow our agency and help us tackle challenges, whether that comes from getting new valuations and instructions, or sorting issues within your team structure.This week you'll discover 5 books you can read or listen to that will help you grow your own estate agency. We won't reveal what they are, you'll have to listen to find out!Don't forget you can claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift
Oct 29, 2021
16 min
BONUS: Agency Affairs - What's Happened This Week
Welcome to another BONUS episode of Agency Affairs, our live weekly chat show about on going news topics in the UK estate agency industry.This week we discuss an innovative marketing strategy to take away "for sale" and "to let" board messages and replace them with other phrases, a "Google Reviews Game Changer" by allAgents, new property listings being down EVERY month compared to the same month in 2019 and whether it will cause a catastrophic cashflow issue next year and much more.Hope you enjoy.If you want to watch us LIVE then join the FREE Firewave Facebook group by clicking here.
Oct 25, 2021
14 min
026 Christmas Marketing Campaigns to Grow Your Estate Agency
It's almost that time of year again! It might be a few month's away, but for your Christmas marketing campaigns to be successful you NEED to be planning them NOW! In this week's episode we'll discuss the campaigns we have planned at AJ, the what, the where and the why. From bespoke Christmas sale boards, to massively engaging social campaigns, we'll cover exactly what we do year on year to grow our agency. Plus some of our brand-new tactics for 2021. If you want to know how to access all of our Christmas market campaigns and how you can implement them in your own agency then go to: www.fire-wave.co.uk/startYou can also get your FREE Firewave gift by visiting www.fire-wave.co.uk/freegift and filling in your regular details. 
Oct 22, 2021
43 min
025 Building a Dream Team - Happiness, Motivation, Meetings, and Energy
In this week's episode of the Ignite Your Estate Agency Podcast we're discussing a topic that's at the heart of everything we do at AshdownJones - Team Meetings and Team Happiness.An energetic, happy team is the key to business success, and at AshdownJones we believe that the team we have are the most integral part of operating our business and are super important to the growth of the company.In this episode we'll discuss exactly what we do to keep morale, happiness and energy at extra-high levels. What we do in our meetings, and how we reward excellence. We hope you enjoy this episode and that it gives you some inspiration on your journey to build your dream team.Make sure you claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
Oct 15, 2021
23 min
BONUS: Agency Affairs - What's Happened This Week
Welcome to another BONUS episode of Agency Affairs, the chat show where we discuss the latest headlines in the UK estate agency industry.In this week's episode we discuss whether best and final offers are a bad thing, and if they do a disservice to sellers, whether or not properties should ever be taken to auction, if Jason Oppenheim is right when he says "the UK estate agency industry is backwards" and franchises.We hope you enjoy! Make sure you join the FREE Firewave Facebook Group so you can have your say when we go live on these weekly shows, just click here.
Oct 13, 2021
17 min
024 How to Make World Class Decisions
On this week's episode Sam's on holiday in Svalbard, so I'm (Phil) solo, and will take you through the world-class decision making process I use every day to make big business decisions at AshdownJones.In this episode I'll discuss the WRAP process, and how you can effectively use it in your estate agency to hire, fire, grow your business, and just about anything else that requires careful thought process.Taken from Chip and Dan Heath, authors of “Decisive: How to Make Better Choices in Life and Work”, WRAP is a four step process for decision-making process that stands for:1. Widen your choices - push for new and better options, and ask how you can expand your choices.2. Reality-test your assumptions - Challenge the decision your planning to make, argue against your own choice to come up with alternatives.3. Attain distance before deciding -  Distance yourself from short-term emotions, ask others what they would do and don't make decisions without careful thought.4. Prepare to be wrong - You won't get it right every time, if you're wrong and things don't turn out the way you think they will, are you prepared for what might happen? Do you have an "insurance policy"?I hope this episode is informative, and you find something big to takeaway, and if you're in the process of making a big decision I'd love to know how exactly this episode helped you! Also, make sure you claim your FREE Firewave gift by going to: www.fire-wave.co.uk/ignite-podcast
Oct 8, 2021
13 min
023 Darin Adams: Energy, Lead Generation and Targeting Your Ideal Client
On this week's episode we talk all things lead generation with Darin Adams, the Utah based TV personality, speaker, author and 'passionater'!An award-winning broadcaster Darin Adams believes the "secret of TV is the secret of life". It’s always better with passion. He’s done just about everything when it comes to TV. And worked as a lifestyle host, a sports anchor, a weather anchor, and a morning feature reporter,  in cities from Louisville, Kentucky to Kalispell, Montana—from Boston, Massachusetts to Pocatello, Idaho.Darin wears many hats, sometimes for Keap, formerly Infusionsoft, and knows all about the importance of systemisation and automatisation to be able to target your ideal client with digital marketing material.Plus, ENERGY! You'll notice how energetic Darin is, and that's something every single business owner needs to bring every single day to grow and develop! We're really excited to have Darin on our show, having heard him speak at Expert Empires we knew we had to get him to speak to you too! Hope you enjoy.Make sure you claim your FREE Firewave gift by going to: www.fire-wave.co.uk/ignite-podcast.
Oct 1, 2021
37 min
BONUS: Agency Affairs - What's Happened This Week
Welcome to the first EVER episode of Agency Affairs, the bonus section of the Ignite Your Estate Agency Podcast.In these bonus episodes we'll discuss weekly estate agency news from around the UK.This week we discuss the housing stock crisis, buyer demand, whether estate agents should still wear suits and Michael Gove's promotion to housing secretary. Hope you enjoy, make sure you join the FREE Firewave Facebook group so you can catch us LIVE for Agency Affairs, every week!Click here to join.
Sep 29, 2021
22 min
Load more