In this informative podcast, James Parsons, Wools of New Zealand Chairman and Farmer, talks about supply chains vs value chains, raising the fortunes of wool and how the recent merger between Wools of New Zealand and CP Wool, may help.

Desiree Reid-Whitaker – An entrepreneurial spirit.

Kia ora, you’ve joined the 'Ideas that Grow’ podcast - brought to you by Rural Leaders.In this series we’ll be drawing on the insights from innovative rural leaders, to help plant ideas that grow, so our regions can flourish.Ideas That Grow is presented in association with Farmer's Weekly. All guests are arranged by Rural Leaders, whose mission is to grow world class leaders through the Nuffield NZ Farming Scholarship and Kellogg Rural Leadership programme.