Ideas Into Reality
Ideas Into Reality
Joy Taylor
Ideas Into Reality has been created to inspire everyone to take action to turn their ideas into reality, no matter what experience they have, where they live or who they think they are right now. On this journey, we will be introducing you to founders that have taken their tiny flicker of an idea and done what it takes to bring it to reality. We will be asking them to share the real, behind the scenes story…what triggered their idea in the beginning, what it has taken to get them where they are now, and how has their idea morphed along the way, who has helped them on their journey, and what were some of the pitfalls they encountered, what is coming up next for them, and what key lesson have they learned that they want to share with you, to encourage you to make the choice to leap and start on your own journey of bringing your idea into reality. Each week, we will also take a few extra minutes to dig into the ‘how’ of some of those lessons, so that you can feel more confident... in what to actually do... when you start to take action on your idea. Ideas Into Reality is hosted and produced by the team behind Canvas Coworking and Startup Toowoomba, so we will be talking to founders from our local community in regional Queensland, as well as some of the interesting folk that we have met during our travels around the globe. There are millions of stories waiting to be told, and many many millions more that have yet to evolve. We want to fan the flames of those ideas that are yet to see the light of day. If you are keen to know what it is really like to turn an idea into reality, be sure to subscribe to this podcast on your favourite podcast app!
Interview with Anna Hendra and Adrian Spierings
Today's guests are on a mission to save the planet, one microalgae at a time...and they are starting with the superfood, Spirulina. How? Well, they have devised a way to make spirulina taste good...yep, that's right, tasty spirulina that happens to also have even better nutritional values than the yucky stuff you are used to. Anna Hendra is the founder of Ocean Orchards and along with her partner, Adrian Spierings is part of the Flair Incubator family. I am delighted to have them with me today to share the story of their journey so far, in bringing their idea into reality. Links mentioned in this episode: LinkedIn: Anna Hendra https://www.linkedin.com/in/anna-hendra-95907017a/ LinkedIn: Adrian Spierings https://www.linkedin.com/in/adrian-spierings-719a10b0/ Ocean Orchards: https://www.oceanorchards.com/ Facebook: https://www.facebook.com/oceanorchards Instagram: https://www.instagram.com/oceanorchards/ UQ iLab Accelerator: https://ventures.uq.edu.au/programs/ilab-accelerator Tim Flannery: Can Seaweed Save the World? Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Nov 15, 2020
51 min
Interview with Natalie D'Alessandro
This week I have the incredible pleasure of introducing you to Natalie D'Alessandro. Her story is inspiring on many levels, some, like saving the planet I feel strongly aligned with, others, like having rooms full of clothing and accessories are less familiar to me, yet over the last few months of having Natalie in the Flair Incubator program, I have learned that there is an incredibly close association between these topics...and Natalie is a driving force to create a better solution to bring sustainable fashion into the minds, hearts and hands of people all over the world through Her Wardrobe Markets. Links mentioned in this episode: LinkedIn: https://www.linkedin.com/in/nataliedalessandro/ Her Wardrobe Markets: https://www.herwardrobe.com/ Facebook: Her Wardrobe Markets https://www.facebook.com/HerWardrobeMarkets Instagram: Her Wardrobe Markets https://www.instagram.com/HerWardrobeMarkets/ Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Nov 8, 2020
53 min
Interview with Katharina von Heusinger
Starting a new business is often a labour of love. In today's guest's case, it was even more so. Katharina von Heusinger is the founder of The Golden Bone Bakery, an Ipswich based company manufacturing and selling healthy treats for pets. With a strong focus on sustainability and social good, Katharina, along with her partner, Reiner is building a strong foundation for her business with integrity and value-based decision making at the core. I encourage you to pop your headphones in, grab your fur-baby and take a walk to the park as you listen to this week's episode. Links mentioned in this episode: LinkedIn: Katharina von Heusinger https://www.linkedin.com/in/katharinavonheusinger/ LinkedIn: Reiner Adolfsen https://www.linkedin.com/in/reiner-adolfsen-64083a13a/ The Golden Bone Bakery: https://thegoldenbonebakery.com.au/ IG: https://www.instagram.com/thegoldenbonebakery/ FB: https://www.facebook.com/thegoldenbonebakery Firestation 101: https://www.firestation101.com.au/ Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Nov 1, 2020
58 min
Interview with Candice Mason
I first met this week's guest when she was pitching her story on stage at the Western Downs Pitch Challenge. Candice Mason is the Founder of My Felt Lady, an e-commerce store that sells 100% wool felt...though the real purpose is to inspire creative inspiration in the minds and hearts of crafters all over the country. Candice is one of the lovely ladies in the Flair Incubator and is working hard preparing her business and herself to grow internationally. Links mentioned in this episode: Candice Mason: LinkedIn: https://www.linkedin.com/in/candice-mason-1a713595/ My Felt Lady: https://myfeltlady.com/ Facebook: My Felt Lady: https://www.facebook.com/myfeltlady Instagram: My Felt Lady: https://www.instagram.com/myfeltlady/ Lean Canvas: https://leanstack.com/leancanvas Value Proposition Canvas (Strategyzer): https://www.strategyzer.com/canvas/value-proposition-canvas Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Oct 18, 2020
58 min
Interview with Ashley Jubinville and Matt Weller
I knew that I would like today's guest before I met her. Ashley Jubinville and her partner Matt Weller are the Founders of Phyto, an innovative solution for butter lovers that want an alternative to the dairy variety...theirs is made from plants. Why did I know I would like Ashley? She filled out her application for Flair Incubator as if we were having a chat, and after being invited to the Selection Bootcamp, she responded to our questions with quirky answers that let us get to know her character and personality. This of course was confirmed once we met in person, and having her and Matt involved in Flair has been a blessing, as, in addition to their passion and commitment, they bring butter! Links mentioned in this episode: LinkedIn: Ashley Jubinvillehttps://www.linkedin.com/in/ashleyjubinville/ LinkedIn: Matt Weller https://www.linkedin.com/in/mgweller/ Phyto: https://www.phyto.kitchen/ Phyto Facebook: https://www.facebook.com/phytokitchen Phyto Instagram: https://www.instagram.com/phyto.kitchen/ The Kitchen Coach: https://thekitchencoach.com/ Darling Fresh Consulting: https://darlingfresh.com.au/ The Curse of the Capable: http://www.thecurseofthecapable.com/ Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Oct 11, 2020
49 min
Interview with Kate Pearce
We are so fortunate to have female founders from all across Queensland join us for the Flair Incubator, including today's guest, Kate Pearce. Based in the North Queensland city of Townsville, Kate has the furthest to travel, yet that has only spurred her on, even more, to make sure that she gets as much value from the program as possible. On her mission to make healthy eating the norm for kids, Kate has developed the Healthy Little Eaters game and animation as the first steps to making a positive impact to the nutrition of kids and parents around the world. Links mentioned in this episode: LinkedIn - Kate Pearce: https://www.linkedin.com/in/kate-l-pearce/ Healthy Little Eaters Game: http://healthylittleeatersgame.com/ Pozible: Help get Kate to Flair: https://www.pozible.com/profile/kate-pearce-3 Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Oct 4, 2020
32 min
Interview with Anna Battle
This week I am delighted to introduce you to the next fabulous female founder in our Flair Incubator. Anna Battle is the founder of Shiny Happy Art. She creates experiences for everyday people who are looking for more creative ways to express themselves and to find that happy place to sit in at the end of the day, with a glass of wine in one hand and a paintbrush in the other. Through her online classes, Anna has been able to help people all over the world, and during these recent particularly challenging months of home confinement, she has found so many people who need this type of relief from the stress of COVID. Anna and her team are the most colourful members of our Flair Family...I am sure that you will be inspired to pick up a paintbrush before the end of this episode. Links mentioned in this episode: LinkedIn - Anna Battle: https://www.linkedin.com/in/anna-battle-76ab259/ Shiny Happy Art: http://www.shinyhappyartonline.com/ Shiny Happy Art (Facebook): https://www.facebook.com/ShinyHappyArt Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Sep 27, 2020
54 min
Interview with Ami Bateman and Sian Murray from Pleasant State
Over the next several weeks, I will be introducing the teams that made it into the Flair Incubator. In this episode, I am joined by Ami Bateman and Sian Murray, co-founders of Pleasant State. They are in the early stages of their journey to create a viable alternative for people who want to reduce the number of single-use plastics they purchase. Links mentioned in this episode: Pleasant State - https://www.pleasantstate.com/ Crowdfunding Campaign: https://www.indiegogo.com/projects/pleasant-state-plastic-free-non-toxic-cleaning#/ Ami Bateman LinkedIn: https://www.linkedin.com/in/ami-bateman/ Sian Murray LinkedIn: https://www.linkedin.com/in/sianmurray3/ Sian Murray Instagram: https://www.instagram.com/sianleee/ Flair Incubator: https://canvascoworking.com.au/flair/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Sep 20, 2020
1 hr 9 min
Interview with Kylie Martin and Startup Lesson on Knowing Your Numbers
Powerhouse, go-getter and incredibly resilient...these are the words that come to my mind when I think of today's guest. Kylie Martin is the founder of GF Oats Australia, a Toowoomba based company that imports gluten free oats and creates a range of products that are sold around Australia and New Zealand, including my favourites a biscuit crumble and a gluten free dairy free chocolate chip biscuit. Kylie joins me today to chat about her journey of turning her Idea Into Reality Our Startup Lesson today is on knowing your numbers, and some of the common terms used about the financial part of starting your business. Links mentioned in this episode: LinkedIn: Kylie Martin https://www.linkedin.com/in/kyliehollonds/ GF Oats https://gfoats.com.au/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Sep 6, 2020
1 hr 2 min
Interview with Robert Cheek and Startup Lesson on Catching Fish
This week's guest has a wonderful character that just makes you smile and laugh and forget about everything else that you are worried about. Robert Cheek is the founder of Purple Truck Driving School, and, as the name suggests, he teaches people how to drive a truck. Today he shares some of his wisdom and wit, as he joins me to discuss bringing this Idea Into Reality. There were so many lessons shared in my chat with Robert today, but I am going to pick out one that grabbed my attention...catching the fish. We have talked before about the importance of knowing who your customer is, but today, we are going to talk about 'catching' them. Links mentioned in this episode: LinkedIn: Robert Cheek https://www.linkedin.com/in/robert-cheek-73342a4b/ Purple Truck Driving School: https://www.purpletruck.com.au/ Facebook: https://www.facebook.com/PurpleTruckDrivingSchool Instagram: https://www.instagram.com/purple_truck_driving_school/ Contact Us: Canvas Coworking https://canvascoworking.com.au/ or find us on FB https://www.facebook.com/canvascoworking/ Startup Toowoomba https://startuptoowoomba.com.au/ or find us on FB https://www.facebook.com/startuptoowoomba/ Get in touch with our host, Joy Taylor via LinkedIn https://www.linkedin.com/in/joymtaylor/
Aug 30, 2020
52 min
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