IAB.Real
IAB.Real
IAB (Interactive Advertising Bureau)
Advertising in a post Coronavirus world -- What will stay and what will go?
32 minutes Posted May 31, 2020 at 11:43 am.
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Show notes
To innovate or not to innovate? In this week’s episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what the state of advertising may look like in a post Coronavirus world. Will marketers stay with tried-and-true advertising? Or will this pandemic open up new avenues for innovation, testing, and exploration? 

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