What’s at stake for marketers and agencies in a cookie-less future? Are they ready for the end of third-party cookies, or are they fiddling while the addressable internet burns? In this week’s episode of IAB REAL, our three provocateurs dig into what Google’s January announcement that Chrome will stop supporting third-party cookies really means and why it <em>really</em> matters. What do brands and agencies need to do in order to continue getting their messages in front of the right consumers at the right moments? Why is this urgently important for the C-Suite and not something you can outsource to the tech people to set it and forget it?&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Advertising in a post Coronavirus world -- What will stay and what will go?

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases. Hosted on Acast. See acast.com/privacy for more information.