I Love Mortgage Brokering

3 Simple Steps to Becoming the Most Recognized Broker In Your Community In this episode we will cover: How to leverage high profile people to build your brand 2 Simple tactics to build massive trust with your listeners The #1 thing you must do if you want to make this work Follow me on Instagram I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

Why are banks so dang competitive right now?    Today, we're joined by Ron Butler of Butler Mortgage.    In this episode we will cover: Why are banks so dang competitive right now?; What happens when brokerages are ‘sold’; How to profit from haters; Ron’s thoughts on industry awards; and What Ron would do if he were to start over again today   To connect with Ron Butler you can check out the links below: Ron On X    Ron’s Youtube Channel  Instagram LinkedIn Follow me on Instagram (https://www.instagram.com/scottpeckford/)  I Love Mortgage Brokering: www.ilovemortgagebrokering.com  Find out more about BRX Mortgage: www.whybrx.com    I Love Mortgage Brokering is brought to you by Finmo.  To learn more, visit: www.finmo.ca/ilmb  Join us in this engaging episode where Ron Butler of Butler Mortgage shares unfiltered insights into the fierce competition between independent brokers and big banks. We delve into the ethics of brokerage transparency, the superficial nature of industry awards, and how AI is revolutionizing mortgage marketing. Plus, Ron provides invaluable advice for newcomers and reveals surprising online trends shaping the mortgage business today. In this episode, we will cover:    How aggressive strategies by big banks are impacting the market and brokers. The ethical considerations of brokerage ownership and agent compensation. Examination of scenarios where financial incentives for brokerage owners may not align with agents’ best interests. Critique on the superficial nature of industry awards and their real value. Genuine engagement and maintaining a consistent, meaningful opinion in niche markets.  Being genuine and opinionated to build trust and credibility. Constant pressures and deadlines in the mortgage industry. How AI is revolutionizing digital marketing, SEO and online ads.  How AI driven content creation will change how consumers seek information.

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.   In this episode we will cover:  Why you must build an email list;  The fastest way to add people to your list;  And How to use this tactic to build your local network   To join Scott’s 3:2:1 email, sign up here. ilmb.activehosted.com/f/20   Follow me on Instagram: instagram.com/scottpeckford/   I Love Mortgage Brokering: ilovemortgagebrokering.com     Find out more about BRX Mortgage: whybrx.com     I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb  In this episode, I uncover the secrets to growing your email list by 300+ subscribers with the help of Peter Majthenyi, a top mortgage broker who revolutionized client acquisition strategies. Learn how creating a VIP Club and hosting local giveaways can transition you from the hustle of client hunting to cultivating a steady, thriving client base. Join me, Scott Peckford, as I share actionable tips and success stories that will help you elevate your mortgage business through the unmatched effectiveness of email marketing. In this episode, we will cover:  Shifting from the old model of doing a mortgage to build a list to the new model of building a list to do mortgages.  How to create a VIP Club and engage your audience through exclusive giveaways. The benefits of partnering with local businesses for your giveaways. Why email marketing consistently outperforms other mediums, such as podcasts, in driving engagement and sales. Simple, tactical tips that you can apply to your mortgage business immediately.  Effectiveness of running local contests to grow your subscriber base. How to transition from constantly hunting for clients to farming a stable and productive client base.

Too many tasks and not enough time to do them all? You are going to want to listen to this.     In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.    In this episode we will cover B.R.E.A.D and the 2 T’s to help you significantly improve your time management.    B - Batch R - Reduce E - Eliminate A - Automate D - Delegate   T - Templates  T - Timers Follow me on Instagram Check out our website: I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com   I Love Mortgage Brokering is brought to you by Finmo.  To learn more, visit: www.finmo.ca/ilmb   In this episode, I introduce the acronym BREADTT framework, a powerful tool for managing tasks more efficiently. Each component of BREADTT—Batch, Reduce, Eliminate, Automate, Delegate, Timers, and Templates—will be broken down in detail, offering actionable advice and thorough explanations to help mortgage brokers optimize their productivity. In this episode, we will cover:  Batching tasks to streamline workflow Reducing tasks to simplify processes Eliminating unnecessary activities to focus on essential responsibilities Automating processes using technology, such as CRM systems Delegating responsibilities to optimize efficiency Use of timers and templates to enhance time management

Today, we're joined by Samir Dedhia of One Real Mortgage. A subsidiary of One Real Brokerage. Which is the fastest growing real estate brokerage in the world right now. In 2022 Real had about 5,000 real estate agents and have now grown to 19,000 real estate agents in 2 years. Samir is the president of the Real’s Mortgage company. In this episode we will cover:1. Why givers gain2. How connecting others is the best way to network; and3. Why collaborating is a force multiplier To connect with Samir, you can check out the links below:FB: https://www.facebook.com/samir.dedhia.750IG: https://www.instagram.com/mr.samirdedhia/LinkedIn: https://www.linkedin.com/in/samir-dedhia-62667b3/The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmbFollow me on Instagram Check out our website: I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com

In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today. In this episode we will cover: A lesson I learned from my 9 years a paramedic; How to be a problem solver, but not own other people’s problems; and What to say on your discovery call to reduce the stress on the file Follow me on Instagram https://instagram.com/scottpeckford/Check out our website: I Love Mortgage Brokering: https://ilovemortgagebrokering.comFind out more about BRX Mortgage https://whybrx.com I Love Mortgage Brokering is brought to you by Finmo.To learn more, visit: finmo.ca/ilmb   Today, I'm diving into a topic that's incredibly close to my heart: how to massively reduce the stress on your next file as a mortgage broker. As someone who genuinely cares about my clients, I've noticed that our passion and dedication can sometimes lead to overwhelming stress. In this episode, I'm drawing from my nine years of experience as a paramedic to offer you practical tips on managing stress effectively. I originally shared these insights in a podcast a few years ago, and I'm excited to revisit them because they are still so relevant and helpful. This clip is short but packed with actionable advice that can help you stay calm and focused, even when the pressure is on.   In this episode, we will cover:  Mindset for managing stress and maintaining emotional well-being. Emotional detachment while still caring deeply. Not taking responsibility for clients' decisions and mistakes. Showing empathy without taking on undue stress.

Two big topics most brokers are thinking about are rate cuts and renewals. Today, we're joined by Dave LaRock. Dave is a frequent guest on ILMB and is able to share complex financial and interest rate information in a very easy to understand and approachable manner.   In this episode we will cover: Will the BOC cut rates and for how long? What does lower rates mean for borrowers? Variable rates vs fixed rates in this market How to talk to your clients about their renewal Dave’s database marketing strategy that is super simple, but works like crazy. To connect with Dave LaRock: Blog: integratedmortgageplanners.com/blog Website: morplan.ca LinkedIn: @‌DavidLarock Facebook: @‌davethemortgagebroker Instagram: @‌davethemortgagebroker Twitter: @‌Dave_at_IMP   Follow me on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

How to Use Traditional Radio To Build Your Business The biggest mistake people with radio (I made this mistake)  How to use the radio as a backstage pass to grow your network  How Radio should just be the tip of your marketing plan Follow me on Instagram  I Love Mortgage Brokering: ilovemortgagebrokering.com  Find out more about BRX Mortgage: whybrx.com I Love Mortgage Brokering is brought to you by Finmo.  To learn more, visit: finmo.ca/ilmb   In this episode, I will share how to  leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy.  The use of traditional radio marketing to grow a mortgage business. Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence. Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads. How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding. Live call-ins and the use of modern technology can enhance audience engagement and content distribution. Consistent show delivery and a structured framework are important for maintaining a professional standard.

Why do you need to focus on collaboration instead of competition? In this episode we will cover: Specific ways Em has used collaboration to build her business; Her social media strategy, including frequency and types of posts; and Why chasing shiny pennies are generally bad for your mortgage business To connect with Em Miszk you can check out the links below: Facebook facebook.com/Portcreditmortgages Instagram instagram.com/emilymortgagebroker/ LinkedIn linkedin.com/in/emily-miszk-aa978420/ portcreditmortgages.com   Follow Scott on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com  Find out more about BRX Mortgage: whybrx.com I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb In this episode, we’ll talk about how Em evolved from participating in mom groups to harnessing those very connections to grow a flourishing mortgage enterprise. We'll uncover the importance of building genuine, lasting relationships, and why chasing the latest trends can often lead to a dead end.    In this episode, we will cover:  The importance of collaboration over competition for business growth. Effective use of social media strategies, including types of posts like reels, carousels, and Instagram Lives. Authentic engagement with the audience and moving online interactions to real-life connections. The drawbacks of chasing shiny new trends, or "shiny pennies," in the mortgage industry. The balance between continuous learning and content creation while maintaining authenticity.

In this episode we will cover: 3 high converting USP’s you can use to Convert FA’s; 2 of the easiest ways to find the best FA’s; and 1 Adjustment you must do if you want to maximize your referrals Follow me on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb