On this episode of #ZNLive, we were honored to have a conversation with Maria Linkova-Nijs, an accomplished figure in the world of public affairs and communication. Currently serving as the Communications Director of the European Chemical Industry Council (Cefic) – the largest trade association in Brussels, Maria carries a rich background in broadcast journalism, European studies, and strategic public affairs. Known for her uncanny ability to simplify complex policy matters into compelling narratives, Maria is a force to reckon with in the world of communication.

Maria shares her insights on a variety of topics, including AI's impact on the communication landscape, strategies to combat fake news, and the importance of effective internal communication. She also explores the delicate balance between brand image and individual freedom in organisational communication. Lastly, Maria provides valuable tips for young communicators and recommends resources for further learning. Dive in for an in-depth look into strategic communication and public affairs.