Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […]

Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]

In this episode we talk about how to use holidays and special events to promote your HVAC business. Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities.

1:09: Goal of Consultative Selling 1:35: People’s needs before products 2:28: Ask questions: understand what you customer needs 2:46 Example of Buying Criteria 5:25 Marketing communication process 6:15 Be the solution in your market

In this episode, we discuss how to use email marketing to generate and nurture leads for your business. 0:53 - Create lists 2:11 - Sub Headlines 3:20 - Body of the email 4:37 - Strategy 5:26 - Deliverability 9:20 - Tip of the week

In this episode we discuss how to track the effectiveness of your advertising.   1:01 - Establish an accountable advertising system 2:38 - Coupons or redemption vouchers 3:37 - Promotional codes 4:18 - Dynamic telephone numbers 5:04 - How did you hear about us? 5:38 - Tracking links and Analytics 10:18 - Tip of the week Resources - Call Tracking Metrics 10:56 - Done-for-you

Transcript 0:29 – Learn 2 strategies 0:44 – Customer referrals vs. Joint Ventures 2:16 – Strategy 1: Business cards or vouchers 4:10 – Strategy 2: Follow up letters 4:37 – Best time for customer referrals 5:16 – Letter campaign 7:38 – What’s the cheaper option? 8:20 – Tip of the week 9:07 – Special offer […]

0:31 – What will be discussed 0:49 – 3 Ways To Grow A Business 1:12 – Grow a business: make bigger sale 1:50 – Why are people scared of pricing? 2:48 – What dictates pricing? 3:48 – Pricing strategy: Business positioning 4:29 – Pricing strategy: Context 5:13 – Pricing rule: Don’t lower prices 7:03 – […]