The fight for attention has never been more intense. Trust is now the equity that no tech consulting brand can afford to not invest in. As human interactions become more digital, how can marketing and brand leaders instill trust with their audience? In this episode, Nate and Brandon discuss how trust is still transferred person to person, and offer up actionable steps for building meaningful relationships with decision makers at the market level. Hint: your subject matter experts and practice leads should come out from behind the curtain—they are the key to connecting with your audience in a substantive way, and this is where your budgeting dollars should go.